Apply Now Programmes Virtual Tour CT-SET 2026 Ph.D
Admissions
Open 2026-27
Apply now
Apply Now

MBA – IBM (Business Analytics / AI for Managers)

program-details

The MBA in Business Analytics / AI for Managers – IBM is designed to develop managerial, analytical and technology-driven capabilities for decision-making in a dynamic business environment. The programme integrates business management, business analytics, artificial intelligence, data-driven decision-making, predictive modelling and modern IT tools. Through practical learning, industry projects, internships, workshops and expert interactions, students develop critical thinking, problem-solving, leadership, entrepreneurial and technological skills. The programme prepares students for emerging careers in business analytics, AI, data science, digital transformation, fintech, marketing analytics and strategic management.

Industry Immersion

Industry Immersion provides students with practical exposure to the application of Business Analytics and Artificial Intelligence in real-world organizations. Students engage in industry visits, live projects, internships, case studies, workshops and expert sessions involving data analysis, business intelligence, AI applications, predictive analytics and digital transformation. Students learn to use data and technology to identify business problems, generate insights, support managerial decisions and develop innovative solutions, while gaining professional experience in multidisciplinary work environments.

eligibility criteria

10+2 or equivalent in any stream with English as a compulsory subject from a recognized board and having atleast 50% marks. (5% relaxation for SC Category)

Duration

2 Years

related program

Curriculum

1ST SEMESTER SUBJECTS

Develops understanding of management functions and organizational behaviour, including individual, group and organizational dynamics.

Develops understanding of accounting principles and financial information for managerial planning, control and decision-making.

Applies economic concepts and analytical tools to managerial decision-making and business problems.

Introduces the legal framework and business environment affecting managerial decisions and organizational operations.

Develops statistical skills for analysing, interpreting and presenting data for managerial decision-making.

Develops communication, interpersonal, leadership and professional skills required for corporate environments.

Develops understanding of production systems, process management, quality, capacity and operational efficiency.

Examines ethical decision-making, corporate responsibility, stakeholder interests and responsible business practices.

Develops practical skills in using Python to analyse, visualize and communicate business data effectively.

Provides hands-on experience in Python-based data visualization, data manipulation and graphical presentation of business information.

2ND SEMESTER SUBJECTS

Develops understanding of financial planning, investment, financing, working capital and financial decision-making.

Develops understanding of marketing strategy, consumer needs, segmentation, marketing mix and market-oriented decisions.

Develops understanding of recruitment, training, performance, compensation and strategic human resource practices.

Develops quantitative techniques for solving managerial problems involving optimization, allocation and decision-making.

Develops logical, quantitative and analytical abilities for managerial problem-solving and evidence-based decisions.

Provides specialized knowledge and application-oriented skills in the first selected specialization.

Provides specialized knowledge and application-oriented skills in the second selected specialization.

Provides practical exposure for applying specialized concepts through hands-on activities and analytical exercises.

Develops skills in research problem formulation, research design, data collection, analysis and business research reporting.

Enables students to apply management and analytical concepts to a practical business problem through structured project work.

Enhances employability and professional readiness through structured workplace and career-development activities.

Data Science (Specialization: AI)

Introduces data science concepts, methods and tools for extracting insights and supporting data-driven business decisions.

Business Intelligence (Specialization: BA/AI)

Develops understanding of BI tools and techniques for transforming business data into actionable managerial insights.

Business Intelligence-Lab (Specialization: BA/AI)

Provides hands-on experience with business intelligence tools, data preparation, dashboards and analytical reporting.

Design Thinking (Specialization: BA)

Develops a human-centred approach to identifying problems, generating ideas, prototyping and developing innovative solutions.

Design Thinking-Lab (Specialization: BA)

Provides practical experience in applying design-thinking tools through ideation, prototyping and problem-solving exercises.

Digital Marketing Analytics (Specialization: BA/AI)

Applies analytical techniques to digital marketing data for campaign evaluation, customer insights and decision-making.

Business Gamification (Specialization: BA/AI)

Explores the use of game-based principles and mechanisms to improve engagement, learning, customer experience and business outcomes.

Management of Financial Services (Specialization: Finance)

Examines management practices, products and strategic operations within financial services institutions.

Security Analysis and Portfolio Management (Specialization: Finance)

Develops skills in analysing securities and constructing portfolios based on risk, return and investment objectives.

Banking and Insurance Operations (Specialization: Finance)

Introduces operational processes, products, risk management and service delivery in banking and insurance.

Services Marketing (Specialization: Marketing)

Develops understanding of marketing strategies for intangible services, customer experience and service quality.

Consumer Behaviour (Specialization: Marketing)

Examines psychological, social and cultural factors influencing consumer decisions and purchasing behaviour.

Retail Marketing (Specialization: Marketing)

Develops understanding of retail strategies, customer management, merchandising and retail operations.

Human Resource Information System (Specialization: HRM)

Introduces HR information systems and digital tools used to manage workforce information and HR processes.

Talent and Performance Management (Specialization: HRM)

Develops strategies for attracting, developing, evaluating and retaining organizational talent.

Human Resource Development (Specialization: HRM)

Focuses on employee development, learning, training, career development and organizational capability building.

Foreign Trade and Policy Management (Specialization: International Business)

Develops understanding of foreign trade procedures, policies, regulations and international business operations.

Export and Import Management (Specialization: International Business)

Develops knowledge of export-import procedures, documentation, trade regulations and cross-border transactions.

Cross-Cultural Management (Specialization: International Business)

Develops skills for managing cultural diversity and organizational practices across international environments.

E-Commerce Management (Specialization: E-Commerce & DM)

Develops understanding of e-commerce models, platforms, digital transactions and online business operations.

Tools and Technologies for Digital Marketing (Specialization: E-Commerce & DM)

Introduces digital marketing tools and technologies used for campaign development, customer engagement and performance tracking.

E-Commerce Analytics (Specialization: E-Commerce & DM)

Applies analytics to e-commerce data for understanding customers, transactions, sales and digital business performance.

Social Entrepreneurship (Specialization: Entrepreneurship)

Examines entrepreneurial approaches to addressing social and community problems through sustainable ventures.

Entrepreneurial Strategies-1 (Specialization: Entrepreneurship)

Develops strategic approaches for identifying opportunities, building ventures and achieving entrepreneurial growth.

Entrepreneurial Finance (Specialization: Entrepreneurship)

Develops understanding of funding sources, financial planning, valuation and financial decisions in entrepreneurial ventures.

Digital Banking (Specialization: FinTech)

Examines digital banking models, technologies, services and customer-centric digital financial solutions.

Blockchain and Crypto-currencies (Specialization: FinTech)

Introduces blockchain technology, decentralized systems and cryptocurrency concepts and applications.

Fraud Analytics and Cyber Law (Specialization: FinTech)

Examines analytical approaches to fraud detection along with legal and regulatory aspects of cyber activities.

Hospital Architecture Planning Design and Maintenance (Specialization: Hospital Administration)

Introduces planning, design, infrastructure and maintenance considerations for efficient hospital facilities.

Introduction to Epidemiology and Biostatics (Specialization: Hospital Administration)

Introduces epidemiological concepts and statistical methods used for analysing health and healthcare data.

Hospital Materials Management (Specialization: Hospital Administration)

Develops understanding of procurement, inventory, storage and distribution of materials in healthcare organizations.

Tourism Concepts and Principles (Specialization: Hospitality & Tourism)

Introduces fundamental concepts, components, trends and principles of tourism management.

Management Functions & Behaviour in Hospitality (Specialization: Hospitality & Tourism)

Examines management functions and human behaviour in hospitality organizations and service environments.

Culinary Tourism (Specialization: Hospitality & Tourism)

Explores food, cuisine and culinary experiences as tourism products and drivers of destination development.

3RD SEMESTER SUBJECTS

Develops understanding of project planning, scheduling, resource allocation, risk management, execution and project control.

Develops understanding of strategic analysis, competitive positioning, strategy formulation, implementation and evaluation.

Develops the ability to document, analyse and present learning and outcomes gained from practical industry exposure.

Develops advanced knowledge and application-oriented skills in the first selected specialization.

Builds further specialized competencies through advanced concepts and practical applications.

Strengthens specialized knowledge and problem-solving capabilities in the first selected specialization.

Develops advanced knowledge and application-oriented skills in the second selected specialization.

Provides hands-on learning and practical application of concepts related to the second specialization.

Builds advanced conceptual and practical capabilities in the second selected specialization.

Provides practical experience through exercises, tools and application-based learning.

Further develops specialized competencies and application skills in the second selected specialization.

Develops research capabilities through problem identification, literature review, research methodology and initial investigation.

Develops advanced employability, communication and professional workplace competencies.

Sectoral Analytics (Specialization: BA)

Applies analytics to sector-specific business problems to generate insights and support strategic decisions.

Sectoral Analytics-Lab (Specialization: BA)

Provides practical experience in analysing sector-specific datasets and developing analytical outputs.

Predictive Analytics (Specialization: BA)

Introduces predictive modelling techniques for forecasting outcomes and supporting data-driven business decisions.

Predictive Analytics-Lab (Specialization: BA)

Provides hands-on experience in developing and evaluating predictive models using business datasets.

Artificial Intelligence for Business (Specialization: AI)

Examines AI concepts and applications for improving business processes, decision-making and organizational performance.

Artificial Intelligence for Business-Lab (Specialization: AI)

Provides practical experience in applying AI techniques to business problems and use cases.

Deep Learning (Specialization: AI)

Introduces deep learning concepts, neural networks and their applications to complex business and analytical problems.

Data Visualization for Managers (Specialization: BA/AI)

Develops managerial skills for interpreting and communicating data through effective visualizations and dashboards.

Digital Marketing Analytics (Specialization: BA/AI)

Uses data and analytical techniques to evaluate digital campaigns, customer behaviour and marketing performance.

Mergers and Acquisitions (Specialization: Finance)

Examines strategic, financial and managerial aspects of mergers, acquisitions and corporate restructuring.

Derivative Market Operations (Specialization: Finance)

Develops understanding of derivative markets, instruments, trading mechanisms and risk management.

International Finance (Specialization: Finance)

Examines international financial markets, foreign exchange, cross-border financing and global financial decisions.

Product and Brand Management (Specialization: Marketing)

Develops strategies for product development, positioning, branding and managing product portfolios.

Advertising and Brand Management (Specialization: Marketing)

Examines advertising strategies, brand communication, positioning and brand-building activities.

Marketing Research (Specialization: Marketing)

Develops skills in identifying marketing problems, collecting data, conducting research and interpreting findings.

Industrial Relations and Labour Laws (Specialization: HRM)

Examines employer–employee relations, labour laws, collective bargaining and workplace dispute management.

Strategic and Advanced Human Resource Management (Specialization: HRM)

Develops advanced approaches for aligning HR strategies with organizational goals and competitive advantage.

International HRM (Specialization: HRM)

Examines HR practices and challenges associated with managing employees across international and multicultural environments.

International Trade and Logistics (Specialization: International Business)

Examines global trade processes, logistics networks, supply chains and cross-border movement of goods.

International Marketing (Specialization: International Business)

Develops strategies for marketing products and services across diverse international markets.

Global Strategic Management (Specialization: International Business)

Develops strategic approaches for managing organizations in competitive and rapidly changing global markets.

Affiliate Marketing (Specialization: E-Commerce & DM)

Introduces affiliate-based digital promotion, partnership models, performance tracking and online revenue generation.

Social Media Marketing (Specialization: E-Commerce & DM)

Develops strategies for social media communication, content, engagement, campaigns and digital brand building.

Web Marketing (Specialization: E-Commerce & DM)

Introduces website-based marketing, search visibility, online engagement and web performance measurement.

Entrepreneurial Marketing (Specialization: Entrepreneurship)

Examines innovative marketing approaches used by startups and entrepreneurial ventures with limited resources.

Start Ups Operations (Specialization: Entrepreneurship)

Develops understanding of operational planning, processes, resources and scalability in startup ventures.

Entrepreneurial Strategies-2 (Specialization: Entrepreneurship)

Develops advanced strategies for entrepreneurial growth, competition, innovation and venture sustainability.

Recent Developments in FinTech (Specialization: FinTech)

Examines emerging technologies, business models and innovations shaping the contemporary financial technology ecosystem.

Entrepreneurship in FinTech (Specialization: FinTech)

Explores entrepreneurial opportunities, business models, innovation and venture creation in financial technology.

Data Analytics for FinTech (Specialization: FinTech)

Applies data analytics techniques to financial technology applications, customer insights and financial decision-making.

Human Biology and Medical Terminology (Specialization: Hospital Administration)

Introduces fundamental human biology and terminology used in healthcare and hospital management environments.

Quality Assurance in Healthcare and Hospitals (Specialization: Hospital Administration)

Develops understanding of quality standards, continuous improvement and quality assurance practices in healthcare.

Management of Support and Utility Services (Specialization: Hospital Administration)

Examines planning and management of essential support and utility services required for hospital operations.

Emerging Technologies in Hospitality & Tourism (Specialization: Hospitality & Tourism)

Examines emerging technologies and digital innovations transforming hospitality and tourism operations and experiences.

Information Management Systems & Hospitality (Specialization: Hospitality & Tourism)

Develops understanding of information systems used to support hospitality operations, customer management and decision-making.

Travel Agency & Tour Operations (Specialization: Hospitality & Tourism)

Develops understanding of travel agency functions, tour planning, booking processes and tourism operations.

4TH SEMESTER SUBJECTS

Option A

Enables students to complete advanced research, analyse findings and present conclusions through a comprehensive dissertation.

Provides extended practical exposure to organizational practices and application of management knowledge in industry.

Option B

Develops understanding of India's financial system, financial institutions, markets and major financial instruments.

Examines governance mechanisms, board responsibilities, transparency, accountability and ethical corporate practices.

Develops entrepreneurial competencies, opportunity recognition, innovation and skills for venture creation and growth.

Develops understanding of digital channels, online campaigns, customer engagement and digital marketing performance.

Develops understanding of sales planning, sales-force management, territory management and sales performance.

Programme Outcomes

  • PO-01: Shoulder the managerial positions in various sectors of the economy with conceptual, analytical and descriptive abilities.
  • PO-02: Comprehend different business complex environment challenges and work accordingly.
  • PO-03: Become good decision makers with critical thinking and problem-solving skills.
  • PO-04: Inculcate managerial as well as entrepreneurial skills and contribute to the economic development of the nation.
  • PO-05: Acknowledge management principles and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  • PO-06: Create, select, and apply appropriate techniques, resources and modern management and IT tools including prediction and modelling to complex management activities with an understanding of the limitations.
  • PO-07: Able to document their participation and contribution to student organizations, business or consulting projects, internship opportunities or other MBA sanctioned initiatives.
  • PO-08: Apply ethical principles and commit to professional ethics and responsibilities and norms of the management practice.
  • PO-09: Able to identify, assess and shape entrepreneurial opportunities and to evaluate their potential for business success.
  • PO-10: Able to demonstrate their ability to assess and evaluate the dynamic internal and external elements of the competitive global environment.

Programme Specific Outcomes

  • PSO1: Comprehend the business environment and develop strategies promptly for business profitability and competitive advantage.
  • PSO2: Demonstrate competence to contribute to rationale business decisions based on management principles and analysis.
  • PSO3: Excellent adaptability to function in multi-disciplinary work environment, good interpersonal skills as a leader in a team in appreciation of professional ethics and societal responsibilities.

Salient Features

  • Integration of management, analytics and artificial intelligence.
  • Industry-oriented and technology-driven curriculum.
  • Focus on data-driven business decision-making.
  • Practical exposure through live projects, internships and case studies.
  • Training in Business Intelligence, Predictive Analytics and AI applications.
  • Exposure to modern IT tools, data modelling and analytics techniques.
  • IBM-oriented learning and industry exposure.
  • Industry interaction through expert sessions, workshops and seminars.
  • Development of leadership, critical thinking and problem-solving skills.
  • Strong focus on entrepreneurship, innovation and digital transformation.
  • Emphasis on ethical AI, professional integrity and responsible decision-making.
  • Career opportunities in Business Analytics, AI, Data Science, Consulting, Fintech and Digital Transformation.
  • Dedicated development of communication, soft skills, interview skills, GD and personality development for career readiness.

Infrastructure

Tally Lab

Tally Lab

The Tally Lab at the School of Management Studies, CT University is a state-of-the-art facility designed to provide hands-on training in accounting, finance, and business management software applications. The lab is equipped with modern computer systems, pre-installed with the latest version of Tally ERP software, e...

IBM Business Analytics Lab

IBM Business Analytics Lab

The IBM Business Analytics Lab at SOMS is a center of excellence for data-driven decision-making and business intelligence training. Established in collaboration with IBM, this lab provides an advanced learning platform equipped with IBM analytical tools and software such as SPSS, Cognos, and Watson Analytics, among...

NISM Test Centre Lab

NISM Test Centre Lab

CT University, Ludhiana, houses an authorized NISM (National Institute of Securities Markets) Test Centre within its campus, providing students with direct access to industry-recognised certification examinations in the field of finance, investment, and securities markets. The centre is equipped with a modern comput...