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BBA++ Corporate

program-details

The BBA++ Corporate is a three-year undergraduate program designed to provide students with a solid foundation in business management, leadership, and entrepreneurship. The program is organized into nine trimesters and offers six specializations: Marketing, Finance, Entrepreneurship, HR and Leadership, Business Analytics & AI, and General Management. Focusing on industry-oriented learning, students gain practical exposure to real-world business challenges through live projects, internships, and corporate collaborations.

Industry Immersion

  • This industry-integrated program ensures 100% skill-based practical learning through: Guaranteed 12-month integrated internship to provide hands-on experience. Live projects and industry-based certifications from leading corporate entities.
    Collaboration with top companies such as Finndoc, Ralson Tyres, Ballkings, Bajaj Finserv, and Bajaj Broker.
  • National and international internship/placement opportunities to broaden global exposure.
    Entrepreneurship support and incubation opportunities for aspiring business owners.

eligibility criteria

10+2 or equivalent in any stream with English as a compulsory subject from a recognized board and having atleast 50% marks. (5% relaxation for SC Category).

Admission criteria

Merit in CT-SET, subject to fulfilling eligibility criteria.

related program

fees

Details

Amount

Programme Fees (per Semester)

₹65000

Examination Fees

₹3000

International Programme Fees (per Year)

Not Applicable

Programme Outcomes

  1. Demonstrate a sound understanding of retail principles, concepts, and formats applicable to diverse retail sectors including apparel, grocery, electronics, and e-commerce.
  2. Apply customer service techniques to enhance customer satisfaction and loyalty, with an emphasis on understanding consumer behavior in retail settings.
  3. Effectively manage store operations including inventory control, merchandising, layout planning, and point-of-sale systems to ensure smooth retail functioning.
  4. Develop and implement retail marketing strategies using traditional and digital platforms to drive customer acquisition and sales performance.
  5. Interpret basic financial statements and utilize budgeting, pricing, and profitability analysis for decision-making in retail businesses.
  6. Understand and manage the logistics and supply chain processes integral to retail businesses, from procurement to delivery.
  7. Demonstrate the ability to plan, launch, and manage retail start-ups with an entrepreneurial mindset, creativity, and innovation.
  8. Exhibit effective verbal and non-verbal communication skills to interact with customers, colleagues, and vendors in a professional retail environment.
  9. Exhibit effective verbal and non-verbal communication skills to interact with customers, colleagues, and vendors in a professional retail environment.
  10. Collaborate effectively in teams and exhibit leadership qualities in managing retail teams, projects, and conflict resolution.

Programme Specific Outcomes

PSOs are statements that describe what the graduates of a specific management program should be able to do:

  1. Students will be able to design and implement strategic plans for retail store operations, including visual merchandising, layout optimization, category management, and customer experience enhancement.
  2. Students will proficiently use digital tools, e-commerce platforms, and retail analytics to manage online and offline retail channels, drive sales, and analyze customer data for targeted marketing strategies.
  3. Students will demonstrate the ability to ideate, develop, and manage innovative retail ventures, integrating business planning, budgeting, sourcing, and branding within real-world retail ecosystems.