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BBA++ Corporate

Duration: 3 Years Category: Graduate Programs
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Programme Details

About the Programme

The BBA++ Corporate is a three-year undergraduate program designed to provide students with a solid foundation in business management, leadership, and entrepreneurship. The program is organized into nine trimesters and offers six specializations: Marketing, Finance, Entrepreneurship, HR and Leadership, Business Analytics & AI, and General Management. Focusing on industry-oriented learning, students gain practical exposure to real-world business challenges through live projects, internships, and corporate collaborations.

Industry Immersion

  • This industry-integrated program ensures 100% skill-based practical learning through: Guaranteed 12-month integrated internship to provide hands-on experience. Live projects and industry-based certifications from leading corporate entities.
    Collaboration with top companies such as Finndoc, Ralson Tyres, Ballkings, Bajaj Finserv, and Bajaj Broker.
  • National and international internship/placement opportunities to broaden global exposure.
    Entrepreneurship support and incubation opportunities for aspiring business owners.

Eligibility Criteria

10+2 or equivalent in any stream with English as a compulsory subject from a recognized board and having atleast 50% marks. (5% relaxation for SC Category)

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Why Choose CT University

Why CT University is the Right Choice for Your Future

CT University Campus

At CT University, we combine industry-integrated learning and global academic partnerships, backed by the CT Group's 30+ year legacy, to prepare students for careers that actually last.

Industry-oriented
learning

Modern campus
facilities

Academic excellence &
mentorship

Global opportunities &
placements

Fee Structure & Scholarships

Program Fee Details

Fee Type Amount
Programme Fees (per Semester) ₹65000
Examination Fees ₹3000

Merit Based Scholarship Scheme

Unlock up to 90% Scholarship through CTSET, with scholarships worth Rs 40 Crore! Get access to top-quality education at CT University, Ludhiana — without the financial burden.

Slab >=60% - 74.99% >=75% - 89.99% >=90% & Above
Fee ₹60000 ₹55000 ₹50000

Students can avail these slots depending on the marks they have scored. Each slot reflects a different academic range, helping students understand where they stand and what benefits they qualify for.

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Course Curriculum

1ST SEMESTER SUBJECTS

Introduces fundamental management concepts, functions, principles and managerial processes used in organizations.
Course Outcome:
CO1: Understand and explain the fundamental concepts, principles, and functions of management
CO2: Apply planning and decision-making techniques to managerial scenarios .
CO3: Analyze organizational structures and processes to enhance efficiency.
CO4: Evaluate various leadership and motivational theories and their application in management
CO5: Create and implement effective management strategies to address contemporary issues and challenges.

Develops statistical skills for analyzing business data and supporting managerial planning and decision-making.
Course Outcome:
CO1: Understand the role of statistics in business and apply measures of central tendency using real-world data and Excel tools.
CO2: Analyze data dispersion and variability using statistical measures and interpret results for business decision-making.
CO3: Examine relationships between variables using correlation techniques and interpret them using Excel/SPSS.
CO4: Apply regression analysis to predict outcomes and support data-driven business decisions.
CO5: Understand sampling concepts and differentiate between sampling and non-sampling errors in the context of surveys.
CO6: Formulate and test hypotheses using basic inferential statistical concepts and confidence intervals.

Introduces economic concepts and analytical tools for understanding business decisions, markets, demand, costs and resource allocation.
Course Outcome:
CO1: Understand the fundamental concepts and scope of managerial economics and its integration with other business disciplines.
CO2: Apply various methods to measure price elasticity of demand and use these measurements in business scenarios.
CO3: Evaluate the practical applications of production theory in managerial decision-making.
CO4: Analyze the impact of different market structures on price and output decisions
CO5: Apply methods of measuring national income and analyze their importance in the economic context.
CO6: Evaluate risks associated with long-term investments using capital budgeting techniques

Provides foundational knowledge of accounting principles, recording of transactions and preparation and interpretation of financial statements.
Course Outcome:
CO1: Explain the fundamentals of financial accounting, including concepts, principles, and basic accounting systems.
CO2: Apply accounting concepts, conventions, and accounting standards to develop a sound accounting framework.
CO3: Record and summarize financial transactions using journal, ledger, and trial balance.
CO4: Prepare final accounts and maintain subsidiary books for accurate financial reporting.
CO5: Calculate depreciation and account for bills of exchange in practical business situations.
CO6: Use computerized accounting systems and analyze emerging trends like cloud and AI in accounting.

Develops entrepreneurial thinking, creativity, opportunity recognition and problem-solving capabilities.

Develops communication, teamwork, interpersonal, problem-solving and workplace-readiness skills.
Course Outcome:
CO1: Prepare their résumé on an appropriate template without any grammatical and other errors, using proper syntax
CO2: Participate in a simulated interview
CO3: Actively participate in group discussions towards gainful employment
CO4: Capture a self-interview simulation video regarding the concerned job or role
CO5: Enlist the common errors generally made by candidates in an interview
CO6: Participate in Presentation Skills

Creates awareness of environmental issues, sustainability, natural resources, conservation and responsible business practices.
Course Outcome:
CO1: Analyse the impact of Biodiversity conservation on species and the environment.
CO2: Apply knowledge of environmental policies and legislations to evaluate and propose solutions for local and global environmental issues.
CO3: Implement environmental management plans to address campus environmental issues such as Waste disposal, water management, and sanitation.
CO4: Students will gain knowledge of the structure and function of ecosystems, biodiversity, and the importance of natural resources.
CO5: Recognize the interdependence between humans and the environment

2ND SEMESTER SUBJECTS

Provides practical exposure to organizational processes and enables students to apply classroom knowledge in a real workplace environment.

Enables students to document, analyze and present their internship experience, observations and learning outcomes systematically.

3RD SEMESTER SUBJECTS

Introduces principles and practices of acquiring, developing, motivating and retaining human resources in organizations.
Course Outcome:
CO1: Understand the concepts, scope, and functions of HRM, and integrate HRM with business strategy.
CO2: Develop skills in HR planning, job analysis, and creating job descriptions/specifications.
CO3: Master recruitment, selection, and orientation processes.
CO4: Design and evaluate training programs, and manage performance appraisal systems.
CO5: Analyze compensation structures, conduct job evaluations, and create compensation plans.
CO6: Understand industrial relations and manage dispute resolution processes effectively.

Examines employee performance assessment, rewards, compensation structures and strategies for improving organizational performance.
Course Outcome:
CO1: Understand the principles, process, and ethics of performance management and appraisal.
CO2: Critically evaluate the limitations of appraisal systems and suggest improvements.
CO3: Analyze the relationship between performance and pay, and evaluate if they should be linked.
CO4: Demonstrate understanding of the performance review process, including appeal mechanisms.
CO5: Assess and develop pay-for-performance strategies, including benefits for contingent workers.
CO6: Design comprehensive and strategic reward and compensation policies.

Examines individual, group and organizational behaviour and its influence on employee performance and organizational effectiveness.
Course Outcome:
CO1: Explain the foundational concepts, nature, and significance of Organizational Behavior.
CO2: Analyze individual behavior and its impact on organizational effectiveness.
CO3: Differentiate between groups and teams and evaluate team dynamics in organizations.
CO4: Apply motivational, learning, and leadership theories to real-life organizational contexts.
CO5: Assess decision-making processes within group settings and identify common group challenges.
CO6: Evaluate the process of organizational change and recommend strategies to manage resistance.

Develops understanding of talent sourcing, recruitment, selection, onboarding and strategies for acquiring organizational talent.
Course Outcome:
CO1: Understand the foundational concepts and principles of Talent Management
CO2: Analyze the theory of Talent Management
CO3: Evaluate theories and concepts related to Talent Management
CO4: Apply the principles of Acquisition Management
CO5: Explain different Talent Management Strategies
CO6: Discuss the concepts of Retention Strategies

Focuses on opportunity identification, innovation, entrepreneurial competencies and developing solutions to business problems.

Develops understanding of human values, ethical living, relationships, harmony and responsible professional conduct.

Develops foundational English communication, reading, writing, speaking and interpersonal skills for academic and professional settings.
Course Outcome:
CO1: Use standard English aptly in listening, speaking, and communicative situations
CO2: Write error-free sentences and short texts in English Language
CO3: Comprehend reading passages effectively
CO4: Demonstrate use of apt and relevant vocabulary at lower intermediate to intermediate level
CO5: Develop effective oral presentation skills, including audience analysis and body language
CO6: Apply audio-visual aids to enhance communication and improve pronunciation

Introduces fundamental principles and practices of yoga for physical, mental and emotional well-being.
Course Outcome:
CO1: Understanding the basic concept of yoga.
CO2: Analyze the basic principles of Yoga and explore different paths of Yoga
CO3: Develop an understanding of how to integrate Yoga into a modern lifestyle.
CO4: Recognize the role of breath control and mindfulness in stress reduction.
CO5: Connect physical postures to holistic health and inner balance.

4TH SEMESTER SUBJECTS

Provides practical exposure to organizational processes and enables students to apply theoretical knowledge in a real workplace environment.

Enables students to systematically document, analyze and present their internship experience and professional learning.

5TH SEMESTER SUBJECTS

Introduces marketing concepts, consumer needs, segmentation, marketing mix and strategies for creating customer value.
Course Outcome:
CO1: Explain the fundamental concepts, nature, scope, and ethical considerations of marketing, and analyze the micro and macro environmental factors affecting marketing decisions.
CO2: Apply the concepts of market segmentation and the marketing mix to develop effective product and service marketing strategies.
CO3: Evaluate product-related decisions including product development, life cycle management, positioning, branding, and packaging in relation to marketing objectives.
CO4: Design appropriate pricing and distribution strategies by understanding the factors influencing pricing methods and channel management.
CO5: Analyze and construct an effective promotion mix strategy and integrated marketing communications to support marketing goals.
CO6: Discuss emerging trends in marketing, including the impact of digital technologies, AI, sustainability, and omnichannel approaches on modern marketing practices.

Examines retail formats, retail strategies, merchandising, customer experience and contemporary retail management practices.
Course Outcome:
CO1: Define and describe key retail concepts, functions, and the evolution and trends of retailing
CO2:Explain the development and execution of retail strategies, and demonstrate understanding of CRM, retail promotion, and location strategies.
CO3: Apply merchandising concepts to retail environments including planning, pricing, and performance evaluation.
CO4:Analyze branding in retail, use of MIS, servicing strategies, and store management practices.
CO5:Evaluate advanced retail strategies including layout, visual merchandising, private labels, and use of technology in multichannel retailing.
CO6: Design e-retailing strategies and create efficient technological solutions using IT, database management, and direct retailing methods

Examines psychological, social and cultural factors influencing consumer decision-making and purchasing behaviour.
Course Outcome:
CO1: Provide an understanding of how consumers make decisions.
CO2: Analyze personal and environmental factors that influence consumer decisions.
CO3: Understand the processes used when individuals, group or organizations make buying decisions.
CO4: Understand how and why marketers craft particular messages to appeal to consumers.
CO5: Understand the interrelationship with other functional areas of business as a part of the management process.

Introduces digital marketing channels, social media, search marketing, content, analytics and online customer engagement strategies.
Course Outcome:
CO1: Explain the fundamental concepts, scope, and significance of digital marketing, including e-commerce, digital marketing tools, and online consumer behavior. (Understand)
CO2: Apply Search Engine Optimization (SEO) techniques and Search Engine Marketing (SEM) tools to improve website visibility and drive online traffic. (Apply)
CO3: Develop and implement effective content marketing and email marketing strategies to engage target audiences and enhance brand communication. (Apply, Create)
CO4: Analyze the performance of digital marketing campaigns using web analytics, campaign reports, and key performance indicators (KPIs). (Analyze)
CO5: Evaluate the effectiveness of social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn, and X (Twitter) for business growth and customer engagement. (Evaluate)
CO6: Design an integrated digital marketing plan incorporating SEO, SEM, content marketing, email marketing, and social media marketing to achieve organizational objectives. (Create)

Develops quantitative, logical and analytical abilities required for solving business and managerial problems.
Course Outcome:
CO1: Apply logical reasoning to understand, interpret and handle different situations
CO2: Interpret and efficiently solve the company specific reasoning test
CO3: Reproduce the concepts learned to solve various questions of quantitative and reasoning aptitude
CO4: Deduce aptitude and reasoning problems using shortcut tricks
CO5: Identify the concepts to solve the problems in given time
CO6: Integrate and apply different quantitative and reasoning strategies in mock test scenarios

Focuses on business idea generation, opportunity evaluation, market validation and entrepreneurial decision-making.

Develops verbal, non-verbal, interpersonal, presentation and professional communication competencies.
Course Outcome:
CO1: Demonstrate communicative competence in English language for business scenarios viz presentation, business correspondence and report writing.
CO2: Usage of error-free spoken utterances and standard English expressions.
CO3: Demonstrate effective business writing skills through guided and free writing practice
CO4: Application of focussed and effective listening skills in business contexts
CO5: Demonstrate effective presentation skills in English Language
CO6: Actively participate in group discussions towards gainful employment.

Develops basic vocabulary, grammar, reading, writing and communication skills in a selected language.

6TH SEMESTER SUBJECTS

Provides extended practical exposure to business operations and professional practices in an organizational environment.

Documents and evaluates the internship experience through systematic analysis, findings and professional reflection.

7TH SEMESTER SUBJECTS

Introduces financial decision-making, investment, financing, working capital and financial planning concepts.

Provides knowledge of accounting practices related to companies, corporate transactions and preparation of corporate financial statements.

Examines global business environments, international trade, multinational operations and strategies for competing in international markets.

Introduces financial markets, instruments, trading mechanisms, market participants and operational aspects of financial markets.

Develops practical skills for managing stress, emotions, relationships and personal well-being.

Develops skills for evaluating business ideas, understanding customers and designing viable entrepreneurial solutions.

Introduces the Constitution of India, its fundamental values, rights, duties, institutions and democratic framework.

Develops professional competencies, career-readiness, workplace etiquette, communication and employability skills.

8TH SEMESTER SUBJECTS

Introduces systematic approaches to research design, data collection, sampling, analysis, interpretation and report preparation.

Enables students to develop specialized knowledge and practical competencies in their selected discipline area.

Provides advanced subject-specific knowledge aligned with students' specialization and career interests.

Develops specialized skills and application-oriented knowledge within the chosen discipline.

Focuses on entrepreneurial planning, business model development, market validation and venture feasibility.

Develops practical skills in digital documentation, spreadsheets, presentations and productivity applications.

Provides hands-on practice in office productivity software, data handling, document preparation and digital presentations.

Integrates multidisciplinary business knowledge through application to a practical organizational or industry-based problem.

Develops awareness of disaster risks, preparedness, mitigation, response and recovery strategies.

Enhances advanced career, leadership, communication, networking and workplace competencies.

9TH SEMESTER SUBJECTS

Provides an advanced integrated project through which students apply managerial, analytical and industry-oriented knowledge to a real-world problem.

Provides intensive practical exposure to organizational operations and enables students to apply academic knowledge in a professional environment.

Program Outcomes & Features

Program Outcomes

  1. Demonstrate a sound understanding of retail principles, concepts, and formats applicable to diverse retail sectors including apparel, grocery, electronics, and e-commerce.
  2. Apply customer service techniques to enhance customer satisfaction and loyalty, with an emphasis on understanding consumer behavior in retail settings.
  3. Effectively manage store operations including inventory control, merchandising, layout planning, and point-of-sale systems to ensure smooth retail functioning.
  4. Develop and implement retail marketing strategies using traditional and digital platforms to drive customer acquisition and sales performance.
  5. Interpret basic financial statements and utilize budgeting, pricing, and profitability analysis for decision-making in retail businesses.
  6. Understand and manage the logistics and supply chain processes integral to retail businesses, from procurement to delivery.
  7. Demonstrate the ability to plan, launch, and manage retail start-ups with an entrepreneurial mindset, creativity, and innovation.
  8. Exhibit effective verbal and non-verbal communication skills to interact with customers, colleagues, and vendors in a professional retail environment.
  9. Exhibit effective verbal and non-verbal communication skills to interact with customers, colleagues, and vendors in a professional retail environment.
  10. Collaborate effectively in teams and exhibit leadership qualities in managing retail teams, projects, and conflict resolution.

Program Specific Outcomes

PSOs are statements that describe what the graduates of a specific management program should be able to do:

  1. Students will be able to design and implement strategic plans for retail store operations, including visual merchandising, layout optimization, category management, and customer experience enhancement.
  2. Students will proficiently use digital tools, e-commerce platforms, and retail analytics to manage online and offline retail channels, drive sales, and analyze customer data for targeted marketing strategies.
  3. Students will demonstrate the ability to ideate, develop, and manage innovative retail ventures, integrating business planning, budgeting, sourcing, and branding within real-world retail ecosystems.

Labs and Facilities

Tally Lab

Tally Lab

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IBM Business Analytics Lab

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NISM Test Centre Lab

CT University, Ludhiana, houses an authorized NISM (National Institute of Securities Ma...

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Hear From Our Students

"

Being a part of CT University has been a truly transformative experience. As an MBA student specializing in International Trade & Logistics, I have gained strong industry-oriented knowledge along with a global perspective on trade and supply chain management. The program has enhanced my understanding of import-export procedures, logistics operations, and international business practices, while also improving my analytical and problem-solving skills. The curriculum, combined with practical exposure through internships and hands-on learning, helped me bridge the gap between theory and real-world applications. Interactive sessions, skill-based learning, and exposure to real-time industry practices played a key role in shaping my professional growth. With continuous support from experienced faculty, a vibrant campus environment, and numerous opportunities for learning and development, CT University has prepared me not just for a job, but for global career opportunities and long-term success.

Sagar Prashar, MBA International Residential Program

Sagar Prashar, MBA International Residential Program

Student
"

Being a part of CT University has been a truly transformative experience. As a student of MBA International, I have gained global exposure through a curriculum designed with international standards, industry-oriented learning, and cross-cultural insights. The program has not only strengthened my business acumen but also enhanced my strategic thinking and leadership abilities. My journey has been enriched through real-world exposure via internships, live projects, and industry collaborations, allowing me to bridge the gap between theory and practice. Opportunities like international perspectives in management, interactive sessions with industry experts, and skill-based learning have played a crucial role in shaping my professional outlook. With constant guidance from highly supportive faculty, a dynamic campus environment, and numerous events that promote innovation and networking, CT University has prepared me not just for a career, but for global opportunities and long-term success.

Ansh Kaushal, MBA International Residential Program

Ansh Kaushal, MBA International Residential Program

Student
"

Being a part of the MBA International Residential Program at CT University has been a truly enriching experience. The program has provided me with excellent exposure to both practical and theoretical learning. Through internships, live projects, and industry interactions, I have developed strong professional and managerial skills. The supportive faculty and dynamic environment have enhanced my confidence, communication, and adaptability. I feel well-prepared to face future challenges and build a successful global career.

Minakshi Katoch, MBA International Residential Program

Minakshi Katoch, MBA International Residential Program

Student
"

Being a part of the MBA International Residential Program at CT University has been a truly transformative journey. The program has provided me with global exposure, industry-oriented learning, and opportunities to interact with diverse cultures. Through internships, live projects, and international collaborations, I have developed strong managerial and leadership skills. The residential environment has further enhanced my communication, adaptability, and networking abilities. With continuous support from experienced faculty and a dynamic campus life, I feel confident and well-prepared for global career opportunities and future challenges.

Mannat, MBA International Residential Program

Mannat, MBA International Residential Program

Student
"

Being a part of CT University has been an enriching experience. As an Academic Excellence achiever in the B.Com (Hons.) program and a proud participant in the NEP SAARTHI (UGC) program, I have received both academic recognition and opportunities for personal growth. My real-world exposure through Internships and initiatives like the ICT Academy INFOYOS Foundation has further enhanced my practical learning. With the constant guidance of supportive faculty, interactive sessions, and an environment full of events and celebrations, CT University has prepared me not only for achievements but also for higher education and future success.

Hasanpreet Kaur, B.COM (Hons)

Hasanpreet Kaur, B.COM (Hons)

Student
"

Studying B.com in the School of Management Studies at CTU has been a delightful journey. The knowledgeable faculty and engaging coursework have not only deepened my understanding of commerce but also sparked a passion for it. With a perfect blend of academics and extracurricular activities, CTU has been the perfect launchpad for my future endeavors after gaining quality education and great leadership skills and exposure from industrial visits.

Mutsawashe Gotami, B.COM

Mutsawashe Gotami, B.COM

Student
"

My journey at the School of Management Studies under CT University as an MBA student in E-Commerce and Digital Marketing has been truly transformative. With warm support from engaging faculty, I gained rich knowledge, industry exposure, and practical skills. Despite slight language barriers, the university’s holistic approach boosted my confidence, mindset, and career readiness. I’m proud to be part of CTU!

Joyce V. Schoeman, MBA (Digital Marketing and E-Commerce)

Joyce V. Schoeman, MBA (Digital Marketing and E-Commerce)

Student
"

Being an international student, the School of Management Studies at CT University has been a life-changing experience. Pursuing my BCom (Hons) here has not only given me strong academic knowledge but also broadened my global perspective. The diverse environment, supportive faculty, and innovative teaching methods have made me feel at home while preparing me for the challenges of the professional world. The opportunities to interact with peers from different cultures, participate in academic and extracurricular activities, and learn from industry-oriented sessions have helped me grow in confidence, leadership, and practical skills. I am truly grateful to CT University for shaping me into a well-rounded individual ready to excel in my career and contribute positively to society.

Dylan Chandirekera, B.Com (Hons)

Dylan Chandirekera, B.Com (Hons)

Student