Business Analytics is the practice of analysing data to understand what a business needs to do to improve its bottom line. Aspirants can create useful insights for guiding decisions and determining the best courses of action for a company or organisation by developing mathematical models from data. BBA in Business Analytics is a course that is data-driven and it drives business decisions to keep them agile and competitive. 

The course mixes the use of computer programming with business intelligence and data analysis. Reputed businesses all around the world require business analysts and data analysts who can drive viable and practical insights from the data obtained with the use of particular technologies and procedures.

BBA as an undergraduate degree normally does not require students to take any entrance tests because most colleges offer this programme on the basis of merit. Certain universities and colleges, on the other hand, hold entrance exams. Students may be required to take the same exam in order to be admitted to the BBA in Business Analytics programme. However, such exams are only required if the student is not admitted to the course on the basis of merit.