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Bachelor of Business Administration (Financial Services)

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The School of Management Studies, CT University offers a three-year Bachelor of Business Administration (BBA) in Financial Services designed to provide students with a strong foundation in business management, financial services and their practical applications. The programme combines theoretical knowledge with industry-oriented learning, practical training, case studies, internships and experiential learning. It develops students' skills in financial analysis, investment, banking, insurance, financial markets, business decision-making and entrepreneurship, while enhancing analytical, technological, communication and leadership abilities. The programme prepares students for diverse careers in banking, insurance, investment, financial consulting, fintech and other financial services sectors.

Industry Immersion

Industry Immersion is an integral component of the BBA in Financial Services programme, connecting classroom learning with real-world financial practices. Students gain practical exposure through industry visits, internships, live projects, expert interactions, workshops and case studies. They learn about banking operations, financial markets, investment products, insurance, fintech, financial analysis and risk management. The immersion also develops professional skills such as financial decision-making, communication, problem-solving, teamwork and entrepreneurship, preparing students for successful careers in the dynamic
financial services industry.

eligibility criteria

10+2 or equivalent in any stream with English as a compulsory subject from a recognized board and having atleast 50% marks. (5% relaxation for SC Category).

Duration

3 Years

related program

Curriculum

1ST SEMESTER SUBJECTS

Introduces the fundamental principles, functions and practices of management and their application in organizations.

Provides fundamental knowledge of accounting concepts, recording procedures and preparation of financial statements.

Introduces economic concepts and principles relevant to business decision-making and resource allocation.

Introduces responsible business practices, stakeholder responsibilities, sustainability and the social role of organizations.

Develops entrepreneurial thinking, creativity, opportunity recognition and problem-solving capabilities.

Develops essential professional, interpersonal and workplace skills required for career readiness.

Develops understanding of human values, ethical living, harmony, relationships and responsible professional conduct.

Develops foundational English language, communication, reading, writing and interpersonal skills.

Introduces principles and techniques for preparing clear, structured and professional technical documents.

2ND SEMESTER SUBJECTS

Introduces principles and practices for acquiring, developing, motivating and retaining human resources in organizations.

Provides knowledge of marketing concepts, consumer needs, segmentation, marketing mix and marketing strategies.

Develops statistical skills for collecting, analyzing and interpreting quantitative information for business decisions.

Develops understanding of accounting information for planning, control and managerial decision-making.

Explains principles and mechanisms that promote transparency, accountability, ethics and responsible corporate management.

Focuses on opportunity identification, innovation, entrepreneurial competencies and business problem-solving.

Creates awareness of ecosystems, natural resources, environmental challenges, sustainability and conservation.

Develops leadership, team management, communication, conflict management and decision-making capabilities.

Enhances professional communication, presentation, interpersonal and advanced English language skills.

DISCIPLINE SPECIFIC ELECTIVE – I

Introduces financial markets, institutions, instruments, participants and their role in the financial system.

Introduces derivative instruments, their characteristics, trading mechanisms and applications in risk management.

3RD SEMESTER SUBJECTS

Introduces logistics, procurement, inventory, transportation and supply chain processes for efficient movement of goods and services.

Provides knowledge of fundamental income tax provisions and computation of taxable income and tax liability.

Examines individual and group behaviour and its influence on organizational effectiveness and workplace relationships.

Introduces major legal and ethical issues influencing business decisions and organizational practices.

Develops quantitative, logical and analytical abilities for solving academic and business problems.

Introduces digital productivity tools for documentation, data management, presentations and workplace tasks.

Provides practical training in office applications for documentation, spreadsheets, presentations and digital productivity.

Focuses on business idea generation, validation, entrepreneurial decision-making and innovation.

Introduces the Constitution of India, its values, institutions, rights, duties and democratic framework.

DISCIPLINE SPECIFIC ELECTIVE – II

Introduces commodity markets, trading mechanisms, commodity instruments, pricing and risk management.

Introduces investment banking services including underwriting, mergers and acquisitions, securities issuance and corporate advisory.

4TH SEMESTER SUBJECTS

Introduces startup creation, entrepreneurial ecosystems, incubation, funding, innovation and venture development.

Introduces production planning, process management, quality, inventory and operational efficiency.

Provides knowledge of important laws governing contracts, sale of goods and commercial transactions.

Introduces systematic methods for identifying, designing and conducting business research.

Provides knowledge of accounting practices relating to companies and preparation of corporate financial statements.

Develops practical skills for managing stress, emotions, relationships and personal well-being.

Develops skills for evaluating business ideas, understanding customers and designing entrepreneurial solutions.

Introduces the structure, institutions, markets, instruments and regulatory framework of India's financial system.

Provides knowledge of patents, trademarks, copyrights and other forms of intellectual property protection.

Develops professional competencies, workplace readiness and career development skills.

DISCIPLINE SPECIFIC ELECTIVE – III

Provides practical understanding of stock market structure, trading, settlement, securities and market operations.

Introduces techniques for analyzing businesses and estimating the value of companies and financial assets.

5TH SEMESTER SUBJECTS

Introduces legal provisions governing formation, management, administration and winding up of companies.

Introduces financial decision-making related to investment, financing, working capital and value creation.

Introduces concepts and techniques for planning, executing, monitoring and closing business projects.

Introduces strategic analysis, formulation, implementation and evaluation of organizational strategies.

Provides knowledge of GST concepts, structure, registration, compliance and taxation procedures in India.

Provides practical exposure to organizational functions and enables students to apply classroom knowledge in real business settings.

Focuses on business model development, entrepreneurial planning, market validation and venture development.

Develops verbal, non-verbal, interpersonal and professional communication competencies.

Provides an integrated opportunity to apply business knowledge to identify and address a practical organizational or business problem.

Creates awareness of disaster risks, preparedness, mitigation, response and recovery strategies.

Enhances advanced career, workplace, leadership and professional development competencies.

DISCIPLINE SPECIFIC ELECTIVE – IV

Introduces security analysis, risk-return assessment, portfolio construction, diversification and investment management.

Integrates financial management and strategic decision-making for long-term value creation and organizational performance.

6TH SEMESTER (OPTION A)

Provides an advanced integrated project through which students apply multidisciplinary business knowledge to a real-world problem.

Provides intensive practical exposure to organizational operations, professional practices and industry-specific work environments.

6TH SEMESTER (OPTION B)

Introduces techniques for analyzing businesses and estimating the value of companies and financial assets.

Introduces emerging technologies and their applications in business, management and organizational decision-making.

Introduces strategies and technologies for acquiring, retaining and developing profitable customer relationships.

Introduces principles of investment planning, risk-return analysis, portfolio construction and investment decisions.

Introduces sales planning, personal selling, sales force management and performance evaluation.

Programme Outcomes

  • PO1: To develop core business knowledge of students.
  • PO2: To enhance analytical and critical thinking skills of students, enabling them to solve complex business problems using data-driven decision-making.
  • PO3: To foster effective communication skills among students, enabling them to convey ideas clearly and persuasively in a variety of business contexts.
  • PO4: To cultivate leadership and teamwork abilities to work effectively in teams and managing diverse groups to achieve common goals.
  • PO5: To promote ethical decision-making skills among students that will help them in applying principles in business, making decisions that reflect integrity and responsibility.
  • PO6: To encourage innovation and develop an entrepreneurial mindset of students making them capable of identifying opportunities, creating innovative solutions, and launching new ventures.
  • PO7: To develop global business perspectives where graduates will have a global perspective on business, understanding international markets, cultural diversity and global economic trends.
  • PO8: To implement sustainable business practices for balancing economic growth with environmental and social responsibility.
  • PO9: To master technological proficiency among students in using modern business technologies and tools, staying updated with technological advancements to enhance business operations.
  • PO10: To understand the importance of corporate governance, accountability, promoting transparency, and ethical management practices to ensure organizational integrity and trust.

Programme Specific Outcomes

  • PSO-1: Students will gain a comprehensive understanding of the business
    environment and formulate effective strategies to ensure successful execution of business operations.
  • PSO-2: Students will acquire the expertise to make well-founded business decisions, drawing upon management principles and techniques.
  • PSO-3: Students will demonstrate exceptional adaptability to collaborate in diverse work environments, exhibit strong leadership and interpersonal skills as part of a team, and demonstrate a keen appreciation for professional ethics and societal responsibilities.

Salient Features

  • Three-year undergraduate programme focused on business management and financial services.
  • Industry-oriented curriculum covering banking, insurance, investments, financial markets and fintech.
  • Practical learning through live projects, case studies, simulations and assignments.
  • Industry immersion and internships for real-world financial sector exposure.
  • Exposure to financial analysis, investment management and risk management.
  • Development of analytical, quantitative and data-driven decision-making skills.
  • Expert lectures, workshops and industry interactions with financial professionals.
  • Focus on fintech and modern financial technologies.
  • Development of leadership, communication, teamwork and entrepreneurial skills.
  • Emphasis on ethical practices, corporate governance and financial responsibility.
  • Career-focused programme preparing students for opportunities in banking, insurance, investment, fintech and financial consulting.

Infrastructure

Tally Lab

Tally Lab

The Tally Lab at the School of Management Studies, CT University is a state-of-the-art facility designed to provide hands-on training in accounting, finance, and business management software applications. The lab is equipped with modern computer systems, pre-installed with the latest version of Tally ERP software, e...

IBM Business Analytics Lab

IBM Business Analytics Lab

The IBM Business Analytics Lab at SOMS is a center of excellence for data-driven decision-making and business intelligence training. Established in collaboration with IBM, this lab provides an advanced learning platform equipped with IBM analytical tools and software such as SPSS, Cognos, and Watson Analytics, among...

NISM Test Centre Lab

NISM Test Centre Lab

CT University, Ludhiana, houses an authorized NISM (National Institute of Securities Markets) Test Centre within its campus, providing students with direct access to industry-recognised certification examinations in the field of finance, investment, and securities markets. The centre is equipped with a modern comput...