Bachelor of Business Administration (Marketing Management)

program-details

The School of Management Studies, CT University offers a BBA Specialization in Marketing Management designed to develop strong foundations in business management and marketing practices. The programme combines theoretical learning with practical exposure in areas such as consumer behaviour, market research, branding, sales management, advertising, digital marketing, retail and strategic marketing. Through internships, live projects, case studies and industry interactions, students develop analytical, creative, communication, leadership and decision-making skills, preparing them for careers in marketing, sales, brand management, advertising and business development.

Industry Immersion

Industry Immersion connects classroom learning with real-world marketing practices. Students gain practical exposure through industry visits, internships, live marketing projects, expert sessions, workshops and case studies. They learn to apply marketing concepts in market research, customer analysis, branding, sales, advertising, digital campaigns, retail and product promotion. The experience develops communication, creativity, teamwork, analytical thinking and problem-solving skills, making students industry-ready.

eligibility criteria

10+2 or equivalent in any stream with English as a compulsory subject from a recognized board and having atleast 50% marks. (5% relaxation for SC Category)

Duration

3 Years

Curriculum

1ST SEMESTER SUBJECTS

Introduces the fundamental principles, functions and practices of management and their application in organizations.

Provides fundamental knowledge of accounting concepts, recording procedures and preparation of financial statements.

Introduces economic concepts and principles relevant to business decision-making and resource allocation.

Introduces responsible business practices, stakeholder responsibilities, sustainability and the social role of organizations.

Develops entrepreneurial thinking, creativity, opportunity recognition and problem-solving capabilities.

Develops essential professional, interpersonal and workplace skills required for career readiness.

Develops understanding of human values, ethical living, harmony, relationships and responsible professional conduct.

Develops foundational English language, communication, reading, writing and interpersonal skills.

Introduces principles and techniques for preparing clear, structured and professional technical documents.

2ND SEMESTER SUBJECTS

Introduces principles and practices for acquiring, developing, motivating and retaining human resources in organizations.

Provides knowledge of marketing concepts, consumer needs, segmentation, marketing mix and marketing strategies.

Develops statistical skills for collecting, analyzing and interpreting quantitative information for business decisions.

Develops understanding of accounting information for planning, control and managerial decision-making.

Explains principles and mechanisms that promote transparency, accountability, ethics and responsible corporate management.

Focuses on opportunity identification, innovation, entrepreneurial competencies and business problem-solving.

Creates awareness of ecosystems, natural resources, environmental challenges, sustainability and conservation.

Develops leadership, team management, communication, conflict management and decision-making capabilities.

Enhances professional communication, presentation, interpersonal and advanced English language skills.

DISCIPLINE SPECIFIC ELECTIVE – I

Introduces product planning, development, positioning, lifecycle management and customer-focused product strategies.

Examines consumer decision-making, psychological influences, social factors and buying behaviour.

3RD SEMESTER SUBJECTS

Introduces logistics, procurement, inventory, transportation and supply chain processes for efficient movement of goods and services.

Provides knowledge of fundamental income tax provisions and computation of taxable income and tax liability.

Examines individual and group behaviour and its influence on organizational effectiveness and workplace relationships.

Introduces major legal and ethical issues influencing business decisions and organizational practices.

Develops quantitative, logical and analytical abilities for solving academic and business problems.

Introduces digital productivity tools for documentation, data management, presentations and workplace tasks.

Provides practical training in office applications for documentation, spreadsheets, presentations and digital productivity.

Focuses on business idea generation, validation, entrepreneurial decision-making and innovation.

Introduces the Constitution of India, its values, institutions, rights, duties and democratic framework.

DISCIPLINE SPECIFIC ELECTIVE – II

Introduces marketing strategies, relationships and decision-making in business-to-business markets.

Examines marketing of services, service quality, customer experience and relationship management.

4TH SEMESTER SUBJECTS

Introduces startup creation, entrepreneurial ecosystems, incubation, funding, innovation and venture development.

Introduces production planning, process management, quality, inventory and operational efficiency.

Provides knowledge of important laws governing contracts, sale of goods and commercial transactions.

Introduces systematic methods for identifying, designing and conducting business research.

Provides knowledge of accounting practices relating to companies and preparation of corporate financial statements.

Develops practical skills for managing stress, emotions, relationships and personal well-being.

Develops skills for evaluating business ideas, understanding customers and designing entrepreneurial solutions.

Introduces the structure, institutions, markets, instruments and regulatory framework of India's financial system.

Provides knowledge of patents, trademarks, copyrights and other forms of intellectual property protection.

Develops professional competencies, workplace readiness and career development skills.

DISCIPLINE SPECIFIC ELECTIVE – III

Examines marketing strategies, market entry, consumer behaviour and challenges in international markets.

Introduces advertising strategies, brand development, positioning, communication and brand equity management.

5TH SEMESTER SUBJECTS

Introduces legal provisions governing formation, management, administration and winding up of companies.

Introduces financial decision-making related to investment, financing, working capital and value creation.

Introduces concepts and techniques for planning, executing, monitoring and closing business projects.

Introduces strategic analysis, formulation, implementation and evaluation of organizational strategies.

Provides knowledge of GST concepts, structure, registration, compliance and taxation procedures in India.

Provides practical exposure to organizational functions and enables students to apply classroom knowledge in real business settings.

Focuses on business model development, entrepreneurial planning, market validation and venture development.

Develops verbal, non-verbal, interpersonal and professional communication competencies.

Provides an integrated opportunity to apply business knowledge to identify and address a practical organizational or business problem.

Creates awareness of disaster risks, preparedness, mitigation, response and recovery strategies.

Enhances advanced career, workplace, leadership and professional development competencies.

DISCIPLINE SPECIFIC ELECTIVE – IV

Introduces digital marketing channels, tools and strategies for promoting products, services and brands online.

Introduces systematic methods for collecting, analyzing and interpreting market information for marketing decisions.

6TH SEMESTER (OPTION A)

Provides an advanced integrated project through which students apply multidisciplinary business knowledge to a real-world problem.

Provides intensive practical exposure to organizational operations, professional practices and industry-specific work environments.

6TH SEMESTER (OPTION B)

Introduces techniques for analyzing businesses and estimating the value of companies and financial assets.

Introduces emerging technologies and their applications in business, management and organizational decision-making.

Introduces strategies and technologies for acquiring, retaining and developing profitable customer relationships.

Introduces principles of investment planning, risk-return analysis, portfolio construction and investment decisions.

Introduces sales planning, personal selling, sales force management and performance evaluation.

Programme Outcomes

PO1: To develop core business knowledge of students.
PO2: To enhance analytical and critical thinking skills of students, enabling them to solve complex business problems using data-driven decision-making.
PO3: To foster effective communication skills among students, enabling them to convey ideas clearly and persuasively in a variety of business contexts.
PO4: To cultivate leadership and teamwork abilities to work effectively in teams and managing diverse groups to achieve common goals.
PO5: To promote ethical decision-making skills among students that will help them in applying principles in business, making decisions that reflect integrity and responsibility.
PO6: To encourage innovation and develop an entrepreneurial mindset of students making them capable of identifying opportunities, creating innovative solutions, and launching new ventures.
PO7: To develop global business perspectives where graduates will have a global perspective on business, understanding international markets, cultural diversity, and global economic trends.
PO8: To implement sustainable business practices for balancing economic growth with environmental and social responsibility.
PO9: To master technological proficiency among students in using modern business technologies and tools, staying updated with technological advancements to enhance business operations.
PO10: To understand the importance of corporate governance, accountability,
promoting transparency, and ethical management practices to ensure organizational integrity and trust.

Admissions
Open 2026-27

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