Bachelor of Business Administration (E-Commerce and Digital Marketing)

program-details

The BBA in Digital Marketing is a three-year undergraduate programme combining business management with digital marketing skills. It covers SEO, social media, content marketing, e-commerce, digital advertising, analytics and consumer behaviour. Through industry immersion, internships, live projects and expert interactions, students gain practical exposure and develop skills for careers in digital marketing, e-commerce, branding and online business.

Industry Immersion

Industry Immersion is an integral part of the BBA in Digital Marketing programme that connects classroom learning with real-world industry practices. It provides students with practical exposure through industry visits, internships, live projects, expert sessions and digital marketing campaigns. Students develop hands-on skills in SEO, social media marketing, content marketing, e-commerce, analytics, email marketing, and digital advertising. It also enhances professional skills such as communication, teamwork, creativity, problem-solving and presentation, preparing students for diverse careers in digital marketing and e-commerce.

eligibility criteria

10+2 or equivalent in any stream with English as a compulsory subject from a recognized board and having atleast 50% marks. (5% relaxation for SC Category)

Duration

3 Years

Curriculum

1ST SEMESTER SUBJECTS

Introduces the fundamental principles, functions and practices of management and their application in organizations.

Provides fundamental knowledge of accounting concepts, recording procedures and preparation of financial statements.

Introduces economic concepts and principles relevant to business decision-making and resource allocation.

Introduces responsible business practices, stakeholder responsibilities, sustainability and the social role of organizations.

Develops entrepreneurial thinking, creativity, opportunity recognition and problem-solving capabilities.

Develops essential professional, interpersonal and workplace skills required for career readiness.

Develops understanding of human values, ethical living, harmony, relationships and responsible professional conduct.

Develops foundational English language, communication, reading, writing and interpersonal skills.

Introduces principles and techniques for preparing clear, structured and professional technical documents.

2ND SEMESTER SUBJECTS

Introduces principles and practices for acquiring, developing, motivating and retaining human resources in organizations.

Provides knowledge of marketing concepts, consumer needs, segmentation, marketing mix and marketing strategies.

Develops statistical skills for collecting, analyzing and interpreting quantitative information for business decisions.

Develops understanding of accounting information for planning, control and managerial decision-making.

Explains principles and mechanisms that promote transparency, accountability, ethics and responsible corporate management.

Focuses on opportunity identification, innovation, entrepreneurial competencies and business problem-solving.

Creates awareness of ecosystems, natural resources, environmental challenges, sustainability and conservation.

Develops leadership, team management, communication, conflict management and decision-making capabilities.

Enhances professional communication, presentation, interpersonal and advanced English language skills.

DISCIPLINE SPECIFIC ELECTIVE – I

Introduces the concepts, channels, tools and strategies used to promote products and services through digital platforms.

Introduces e-commerce concepts, business models, digital transactions, online platforms and electronic business operations.

3RD SEMESTER SUBJECTS

Introduces logistics, procurement, inventory, transportation and supply chain processes for efficient movement of goods and services.

Provides knowledge of fundamental income tax provisions and computation of taxable income and tax liability.

Examines individual and group behaviour and its influence on organizational effectiveness and workplace relationships.

Introduces major legal and ethical issues influencing business decisions and organizational practices.

Develops quantitative, logical and analytical abilities for solving academic and business problems.

Introduces digital productivity tools for documentation, data management, presentations and workplace tasks.

Provides practical training in office applications for documentation, spreadsheets, presentations and digital productivity.

Focuses on business idea generation, validation, entrepreneurial decision-making and innovation.

Introduces the Constitution of India, its values, institutions, rights, duties and democratic framework.

DISCIPLINE SPECIFIC ELECTIVE – II

Introduces digital tools, platforms and technologies used to manage e-commerce operations and digital marketing activities.

Introduces content creation, affiliate marketing models, audience engagement and performance measurement techniques.

4TH SEMESTER SUBJECTS

Introduces startup creation, entrepreneurial ecosystems, incubation, funding, innovation and venture development.

Introduces production planning, process management, quality, inventory and operational efficiency.

Provides knowledge of important laws governing contracts, sale of goods and commercial transactions.

Introduces systematic methods for identifying, designing and conducting business research.

Provides knowledge of accounting practices relating to companies and preparation of corporate financial statements.

Develops practical skills for managing stress, emotions, relationships and personal well-being.

Develops skills for evaluating business ideas, understanding customers and designing entrepreneurial solutions.

Introduces the structure, institutions, markets, instruments and regulatory framework of India's financial system.

Provides knowledge of patents, trademarks, copyrights and other forms of intellectual property protection.

Develops professional competencies, workplace readiness and career development skills.

DISCIPLINE SPECIFIC ELECTIVE – III

Introduces strategies for using social media platforms to build brands, engage customers and achieve marketing objectives.

Introduces information systems and their role in supporting management, business processes and organizational decision-making.

5TH SEMESTER SUBJECTS

Introduces legal provisions governing formation, management, administration and winding up of companies.

Introduces financial decision-making related to investment, financing, working capital and value creation.

Introduces concepts and techniques for planning, executing, monitoring and closing business projects.

Introduces strategic analysis, formulation, implementation and evaluation of organizational strategies.

Provides knowledge of GST concepts, structure, registration, compliance and taxation procedures in India.

Provides practical exposure to organizational functions and enables students to apply classroom knowledge in real business settings.

Focuses on business model development, entrepreneurial planning, market validation and venture development.

Develops verbal, non-verbal, interpersonal and professional communication competencies.

Provides an integrated opportunity to apply business knowledge to identify and address a practical organizational or business problem.

Creates awareness of disaster risks, preparedness, mitigation, response and recovery strategies.

Enhances advanced career, workplace, leadership and professional development competencies.

DISCIPLINE SPECIFIC ELECTIVE – IV

Introduces strategies and techniques for promoting businesses through websites, search engines, online advertising and digital channels.

Introduces integrated enterprise systems and their role in managing organizational resources and business processes.

6TH SEMESTER (OPTION A)

Provides an advanced integrated project through which students apply multidisciplinary business knowledge to a real-world problem.

Provides intensive practical exposure to organizational operations, professional practices and industry-specific work environments.

6TH SEMESTER (OPTION B)

Introduces techniques for analyzing businesses and estimating the value of companies and financial assets.

Introduces emerging technologies and their applications in business, management and organizational decision-making.

Introduces strategies and technologies for acquiring, retaining and developing profitable customer relationships.

Introduces principles of investment planning, risk-return analysis, portfolio construction and investment decisions.

Introduces sales planning, personal selling, sales force management and performance evaluation.

Programme Outcomes

PO1: To develop core business knowledge of students.
PO2: To enhance analytical and critical thinking skills of students, enabling them to solve complex business problems using data-driven decision-making.
To foster effective communication skills among students, enabling them to convey ideas clearly and persuasively in a variety of business contexts.
PO4: To cultivate leadership and teamwork abilities to work effectively in teams and managing diverse groups to achieve common goals.
PO5: To promote ethical decision-making skills among students that will help them in applying principles in business, making decisions that reflect integrity and responsibility.
PO6: To encourage innovation and develop an entrepreneurial mindset of students making them capable of identifying opportunities, creating innovative solutions and launching new ventures.
PO7: To develop global business perspectives where graduates will have a global perspective on business, understanding international markets, cultural diversity and global economic trends.
PO8: To implement sustainable business practices for balancing economic growth with environmental and social responsibility.
PO9: To master technological proficiency among students in using modern business technologies and tools, staying updated with technological advancements to enhance business operations.
PO10: To understand the importance of corporate governance, accountability, promoting transparency, and ethical management practices to ensure organizational integrity and trust.

Admissions
Open 2026-27

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