Masters of Business Administration International

Curriculum

TRIMESTER 1ST SUBJECTS

Develops understanding of management functions and organizational behaviour, including individual, group and organizational dynamics.

Course Outcome:

CO1: Demonstrate the roles, skills and functions of management.
CO2: Understand the concepts of individual and group behaviour in an organizational set up.
CO3: Able to apply leadership styles to lead diverse teams in a volatile business environment setting.
CO4: Evaluate how organizational change and culture contribute in sustainability of an organization.
CO5: Develop conflict resolution and motivational strategies to retain high performing people in the organization.

Develops understanding of accounting concepts and financial information for managerial planning, control and decision-making.

Course Outcome:

CO1: Explain accounting concepts, conventions, standards, types of accounts, and users of financial information.
CO2: Prepare journals, ledgers, cash books, trial balances, and final accounts with basic adjustments.
CO3: Apply accounting treatment for the issue of shares, debentures, and preference shares.
CO4: Use tools like ratio analysis, comparative and common size statements, and cash flow statements.
CO5: Understand cost behavior and apply modern costing techniques for decision-making.
CO6: Analyze real-world financial data, prepare budgets, and evaluate cost structures through live projects.

Applies economic concepts and analytical tools to managerial decision-making and business problems.

Course Outcome:

CO1: Analyze the role of managerial economics in global business decisions, applying concepts like opportunity cost, marginal thinking, and strategic resource allocation.
CO2: Evaluate and forecast global consumer demand using elasticity measures and market-specific analytical tools to support international business planning.
CO3: Apply production theory and cost concepts to optimize global production strategies, input choices, and sourcing decisions.
CO4: Formulate effective pricing strategies by assessing global market structures, competitive positioning, and cross-border pricing complexities.
CO5: Interpret key global macroeconomic indicators to assess market conditions and inform international business strategy.
CO6: Identify and analyze global business cycle phases and risks, building strategic responses through real-world case analysis.

Develops statistical skills for analysing, interpreting and presenting business data for managerial decisions.

Course Outcome:

CO1: Develop a solid understanding of fundamental statistical concepts such as probability, hypothesis testing, and regression analysis.
CO2: Create an ability to use descriptive statistical methods to summarize and present data effectively through measures like dispersion, variance, and standard deviation.
CO3: Understand how to formulate and test hypotheses to make data-driven decisions and evaluate the significance of results.
CO4: Understand the popular analytic tools and software such as Excel, or statistical packages like SPSS.
CO5: Analyse how to perform regression analysis to model relationships between variables and make predictions.

Introduces information technology, digital tools and information systems used to support managerial and business operations.

Course Outcome:

CO1: Apply IT tools and applications to enhance business productivity and decision-making.
CO2: Utilize spreadsheets and BI tools for effective data-driven analysis and reporting.
CO3: Design and manage simple databases to support business information systems.
CO4: Implement digital and cloud-based tools to streamline business operations.
CO5: Evaluate IT governance, cybersecurity, and emerging technologies in managerial contexts.

Develops entrepreneurial competencies, opportunity recognition, innovation and skills required for venture creation and growth.

Course Outcome:

CO1: Understand the concept, types, traits, and mindset of entrepreneurs; differentiate entrepreneurs from managers; distinguish entrepreneurship from intrapreneurship.
CO2: Analyse the role and challenges of women, rural, and social entrepreneurs; understand entrepreneurship development and government support systems.
CO3: Explain entrepreneurial motivation and strategies for identifying, entering, and managing new business opportunities with reduced risk.
CO4: Apply creativity techniques for idea generation; understand innovation, opportunity recognition, and product development processes.
CO5: Develop and implement a business plan; understand succession, exit strategies, and reasons for business failure.
CO6: Understand international entrepreneurship, its importance, stages of economic development, institutional support, and government policies; analyze Indian startup case studies.

Develops understanding of production systems, process management, capacity, quality and operational efficiency.

Course Outcome:

CO1: Understand the concepts, functions, and strategic importance of production and operations management.
CO2: Analyze facility location, layout, and capacity decisions in manufacturing and service organizations.
CO3: Apply forecasting, production planning, scheduling, and resource planning techniques in operations management.
CO4: Evaluate purchasing, lean operations, and continuous improvement practices for enhancing operational efficiency.
CO5: Apply quality management principles and project management techniques in business operations.
CO6: Analyze inventory and supply chain management practices and understand the role of operations analytics and digital technologies in modern operations management

Develops professional communication, interpersonal, leadership and workplace skills required for corporate environments.

Course Outcome:

CO1: Demonstrate communicative competence in English language for business scenarios viz presentation, business correspondence and report writing.
CO2: Usage of error-free spoken utterances and standard English expressions.
CO3: Demonstrate effective business writing skills through guided and free writing practice
CO4: Application of focussed and effective listening skills in business contexts
CO5: Demonstrate effective presentation skills in English Language
CO6: Actively participate in group discussions towards gainful employment.

TRIMESTER 2ND SUBJECTS

Examines ethical decision-making, corporate responsibility, stakeholder interests and responsible business practices.

Course Outcome:

CO1: To integrate and apply contemporary Ethics & Governance issues in a business context
CO2: To analyse and apply ethics to contemporary business practices.
CO3: To analyse key perspectives on corporate social responsibility and their application
CO4: To evaluate different corporate ownership structures and their key governance features.
CO5: To understand the ethical decision making, ethical reasoning, the dilemma resolution process.
CO6: To analyse and apply corporate governance perspectives to contemporary business practices.

Develops skills in research problem formulation, research design, data collection, analysis and business research reporting.

Course Outcome:

CO1: Understanding Research Fundamentals
CO2: Designing Hypotheses and Research Frameworks
CO3: Mastering Data Collection and Measurement Techniques
CO4: Developing and Evaluating Questionnaires
CO5: Conducting Statistical Analysis Using SPSS
CO6: Writing and Presenting Research Reports

Develops understanding of financial planning, investment, financing, working capital and financial decision-making.

Course Outcome:

CO1: Comprehend the fundamental concepts and principles of financial management.
CO2: Evaluate investment opportunities using various capital budgeting techniques.
CO3: Determine the cost of capital and its impact on financial decision-making.
CO4: Analyse and develop strategies for optimal capital structure.
CO5: Understand and manage working capital requirements effectively.

Develops understanding of marketing strategy, consumer needs, segmentation, marketing mix and market-oriented decision-making.

Course Outcome:

CO-1: Explain the basics of marketing, selling, marketing mix and its core concepts.
CO-2: Describe the intricacies of the marketing environment and marketing information systems for effective marketing planning and strategies.
CO-3: Develop necessary skills for effective market segmentation, targeting and positioning.
CO-4: Illustrate various components of product mix, product life cycle and comprehend the new product development process.
CO-5: Develop an understanding of promotion mix and strategies for successful promotion

Develops understanding of recruitment, training, performance, compensation, employee relations and strategic HR practices.

Course Outcome:

1. Explain the key concepts, objectives, functions, and scope of Human Resource Management
2. Assess the concepts and methods of job analysis, including job description, job specification, and job evaluation
3. Critically evaluate the effectiveness of different training and development methods, and career planning strategies.
4. Examine the various methods and techniques of performance appraisal and the essentials of an effective performance appraisal system.
5. Describe the elements and methods of wage and salary administration, incentive plans, and fringe benefits.
6. Develop innovative approaches to leadership development, talent management, employee engagement, and workplace flexibility to enhance organizational performance.

Introduces international trade processes, global supply chains, logistics and cross-border movement of goods and services.

Course Outcome:

CO1: Discuss the development of international trade logistics and its significance to national economies and industries.
CO2: Analyze the considerations and regulatory requirements for labelling and marking export consignments, including promotional and safety aspects.
CO3: Evaluate sustainable, multimodal, and digital transportation logistics practices.
CO4: Assess the phases of integrated logistics services and third-party logistics selection.
CO5: Explain warehousing procedures, dry port operations, and their role in trade facilitation.
CO6: Interpret liner shipping systems and prepare international trade documentation.

Develops logical, quantitative and analytical abilities required for managerial problem-solving and decision-making.

Course Outcome:

CO1: Apply logical reasoning to understand, interpret and handle different situations
CO2: Interpret and efficiently solve the company specific reasoning test
CO3: Reproduce the concepts learned to solve various questions of quantitative and reasoning aptitude
CO4: Deduce aptitude and reasoning problems using shortcut tricks
CO5: Identify the concepts to solve the problems in given time
CO6: Integrate and apply different quantitative and reasoning strategies in mock test scenarios

TRIMESTER 3RD SUBJECTS

Provides practical industry exposure and enables students to apply management knowledge in a professional organizational environment.

TRIMESTER 4TH SUBJECTS

Develops understanding of strategic analysis, competitive positioning, strategy formulation, implementation and evaluation.

Course Outcome:

CO1: Explain strategy concepts and analyse vision, mission, and goals effectively.
CO2: Evaluate organisational capabilities and external environment for strategic decisions.
CO3: Formulate suitable corporate and business strategies for organisations.
CO4: Recommend appropriate international and global strategies for firms.
CO5: Design strategy implementation plans aligned with leadership and structure.
CO6: Develop evaluation and control systems ensuring ethics and sustainability

Enables students to apply management concepts to a practical business problem through structured project work.

Supports career readiness and professional development through structured activities focused on workplace and employability skills.

Security Analysis and Portfolio Management (Specialization in Finance)

Develops skills in analysing securities and constructing and managing investment portfolios based on risk and return considerations.

Course Outcome:

CO1: Understand the fundamentals of investment, Security markets,its alternatives, regulatory authorities and the system of investment in India and global markets.
CO2: Apply techniques for Risk Assessment and security valuation, to determine intrinsic value and assess investment opportunities.
CO:3 Analyse macroeconomic and microeconomic factors, industry trends, and company performance for fundamental analysis.
CO:4 Evaluate securities using technical analysis tools and chart patterns to forecast price movements and investment trends.
CO5: Construct an efficient portfolio by applying modern portfolio theory, risk-return analysis, and diversification principles
CO6: Assess portfolio performance using measures such as Sharpe, Treynor, and Jensen’s Alpha, and recommend necessary revisions.

Financial Management (Specialization in Finance)

Develops advanced understanding of financial decisions, capital structure, investment and financial planning.

Course Outcome:

Marketing Research and Analytics (Specialization in Marketing)

Develops skills in marketing research, data analysis and interpretation for informed marketing decisions.

Course Outcome:

CO1: Understand the concepts, process, and applications of marketing research in managerial decision-making.
CO2: Identify marketing research problems and formulate research objectives, hypotheses, and research designs.
CO3: Apply appropriate sampling techniques and data collection methods in marketing research.
CO4: Develop and evaluate measurement scales and questionnaires for marketing research studies.
CO5: Analyze and interpret marketing data using statistical techniques and SPSS/PLS-SEM.
CO6: Prepare and present marketing research reports and understand contemporary developments in marketing research

Sales and Distribution Management (Specialization in Marketing)

Develops understanding of sales planning, sales-force management, distribution channels and market coverage.

Course Outcome:

CO1: Explain the concepts, objectives, scope, and significance of sales and distribution management in achieving organisational goals.
CO2: Analyse the sales environment, customer needs, sales forecasting, and factors influencing sales performance.
CO3: Apply appropriate techniques for sales planning, territory design, sales force organisation, recruitment, training, motivation, and performance evaluation.
CO4: Evaluate various distribution channels, intermediaries, logistics systems, and channel management strategies.
CO5: Analyse contemporary developments in sales and distribution, including digital selling, CRM, omnichannel distribution, and sales analytics.

Talent Management (Specialization in Human Resource)

Develops strategies for attracting, developing, engaging and retaining organizational talent.

Course Outcome:

CO1: Explain the concepts, objectives, scope, and strategic significance of talent management in organisations.
CO2: Analyse processes related to talent acquisition, identification, development, engagement, retention, and succession planning.
CO3: Apply appropriate talent management practices to address organisational workforce requirements and employee development needs.
CO4: Evaluate the relationship between talent management, employee engagement, career development, leadership development, and organisational performance.
CO5: Assess contemporary trends and challenges in talent management, including digital HR, diversity, employee experience, and changing workforce expectations.

Industrial Relations (Specialization in Human Resource)

Examines employer–employee relations, collective bargaining, workplace cooperation and industrial relations practices.

Course Outcome:

CO1: Explain the concepts, scope, objectives, and significance of industrial relations in the organisational and socio-economic context.
CO2: Analyse the role of employers, employees, trade unions, government, and other stakeholders in maintaining harmonious industrial relations.
CO3: Examine the causes, forms, and consequences of industrial disputes and appropriate mechanisms for their prevention and resolution.
CO4: Apply relevant approaches to collective bargaining, negotiation, grievance handling, and employee participation in organisational settings.
CO5: Evaluate the role of labour laws, industrial relations policies, and contemporary developments in shaping employer–employee relationships.

Data Analytics using Excel (Specialization in Business Analytics)

Develops practical skills in using Excel for data analysis, visualization and business decision-making.

Course Outcome:

CO1: Explain the fundamental concepts and significance of data analytics and the role of Microsoft Excel in data-driven decision-making.
CO2: Apply Excel functions, formulas, and data management techniques to organise, clean, and prepare datasets for analysis.
CO3: Use descriptive statistical tools and analytical techniques to identify patterns, trends, and relationships in data.
CO4: Create charts, PivotTables, PivotCharts, and dashboards to visualise and communicate analytical insights effectively.
CO5: Apply advanced Excel tools and techniques to solve real-world business and managerial problems.

Marketing Analytics (Specialization in Business Analytics)

Applies analytical techniques to marketing data for customer, campaign and market-related decision-making.

Course Outcome:

CO1: Explain the concepts, scope, and significance of marketing analytics in contemporary marketing decision-making.
CO2: Identify and analyse relevant marketing data, metrics, and Key Performance Indicators (KPIs) related to customers, sales, campaigns, and market performance.
CO3: Apply descriptive, diagnostic, predictive, and prescriptive analytical techniques to address marketing problems.
CO4: Analyse consumer behaviour, market trends, customer segmentation, and marketing campaign performance using appropriate analytical tools.
CO5: Use data visualisation and analytical insights to evaluate marketing effectiveness and support strategic marketing decisions.
CO6: Develop data-driven marketing strategies and recommendations while considering ethical, privacy, and responsible use of customer data.

International Business Management (Specialization in International Business)

Develops understanding of global business environments, international operations and strategies for managing international enterprises.

Course Outcome:

CO1: Explain the concepts, scope, significance, and contemporary environment of international business management.
CO2: Analyse the economic, political, legal, socio-cultural, and technological factors influencing international business operations.
CO3: Evaluate international trade theories, trade policies, and the role of global economic institutions in international business.
CO4: Apply appropriate strategies for international market entry, global expansion, foreign investment, and international business operations.
CO5: Analyse managerial challenges related to cross-cultural management, international marketing, global supply chains, finance, and human resource management.

International Marketing (Specialization in International Business)

Examines marketing strategies, consumer behaviour and market-entry approaches in international markets.

Course Outcome:

CO1: Comprehend the complexities of international marketing environments, including cultural, economic, political, and legal factors.
CO2: Formulate and implement strategic marketing plans for global markets, utilizing appropriate market entry strategies.
CO3: Make informed decisions regarding the global marketing mix elements: product, price, promotion, and place.
CO4: Analyse the impact of international trade organizations, economic unions, and regional trade agreements on marketing strategies.
CO5: Understand international pricing strategies, export payment methods, and the role of financial institutions and regulatory policies in supporting international marketing activities.

Social Media Marketing (Specialization in Digital Marketing)

Develops understanding of social media platforms, content strategies, audience engagement and digital campaign management.

Course Outcome:

CO1: Define social media marketing and understanding the concepts associated with it
CO2: Describe the Components of social media and their role in devising effective social media marketing strategy
CO3: Develop effective social media marketing strategies for various types of industries.
CO4: Devise an integrated social media marketing strategy using a variety of services, tools and platforms to accomplish marketing objectives.
CO5: Analyze the progress in achieving social media goals with a variety of powerful measurement tools, services, and metrics

Web Marketing (Specialization in Digital Marketing)

Introduces website-based marketing, search visibility, online customer engagement and web performance measurement.

Course Outcome:

CO1: Explain the concepts, scope, models, and strategic importance of web marketing in contemporary business.
CO2: Apply website planning techniques, domain management, hosting solutions, and keyword research methods for developing effective web presence.
CO3: Develop and manage practical websites using CMS platforms such as WordPress and Shopify for business and e-commerce applications.
CO4: Implement on-page and off-page SEO techniques to improve website ranking, visibility, and user experience.
CO5: Design and manage paid marketing campaigns using search engine marketing and Google Ads tools.
CO6: Analyze website performance and user behavior using web analytics tools and key performance metrics

TRIMESTER 5TH SUBJECTS

Develops understanding of project planning, scheduling, resource allocation, risk management, execution and project control.

Course Outcome:

CO1: Comprehend basics of project management, design, development, and feasibility study of project
CO2: Develop a systems approach in carrying out various projects in business organization by emphasizing on optimum utilization of resources
CO3: Analyze the risks involved in Project Management.
CO4: Perform Project monitoring, controlling and performance measures.
CO5: Leverage the use of technological features in Project management and control & Prepare project plans, schedules, allocations of resources, cost and financing of project.

Provides structured research experience involving problem identification, literature review, methodology and initial research investigation.

Enhances employability and professional capabilities through structured career-development and workplace-readiness activities.

Management of Financial Services (Specialization in Finance)

Examines the management, delivery and strategic aspects of financial services and institutions.

Course Outcome:

CO1: Understand the financial services industry and depository system in India.
CO2: To analyse the performance of the various financial instruments such as Mutual Funds.
CO3: Know about the various credit rating agencies in India and their functions.
CO4: Employing the knowledge of financial services to choose between lease, buy or hire-purchase.
CO5: Evaluating the different investment vehicles on the basis of credit ratings.
CO6: To structure and appraise the debt securitisation deals for the business

Mergers and Acquisitions (Specialization in Finance)

Introduces strategic, financial and managerial aspects of mergers, acquisitions and corporate restructuring.

Course Outcome:

CO1: Evaluate the economic, financial and strategic perspectives of mergers and acquisitions.
CO2: Identify strategies and value creation in mergers. joint ventures and strategic alliances
CO3: Analyze valuation aspect in mergers, acquisition and strategic alliances.
CO4: Examine legal and regulatory framework regarding corporate restructuring.
CO5: Evaluate the operations aspects of amalgamation.

Neuro Marketing (Specialization in Marketing)

Introduces behavioural and psychological perspectives for understanding consumer responses and marketing decisions.

Course Outcome:

CO1: Explain the concepts, scope, principles, and significance of neuromarketing in understanding consumer behaviour and marketing decision-making.
CO2: Analyse the influence of brain processes, emotions, attention, memory, and sensory stimuli on consumer preferences and purchase decisions.
CO3: Examine neuromarketing tools and techniques such as EEG, eye-tracking, facial coding, and biometric measures.
CO4: Apply neuromarketing insights to improve advertising, branding, product design, pricing, and customer experience strategies.
CO5: Evaluate the effectiveness and limitations of neuromarketing research in understanding consumer responses.

HR Analytics (Specialization in Human Resource)

Develops understanding of data-driven HR decision-making through the use of workforce data and analytical techniques.

Course Outcome:

CO1: Explain the concepts, scope, significance, and applications of HR analytics in contemporary human resource management.
CO2: Apply appropriate techniques for collecting, organising, cleaning, and managing HR data.
CO3: Analyse HR data using descriptive, predictive, and diagnostic analytical techniques to identify workforce patterns and trends.
CO4: Evaluate HR metrics and Key Performance Indicators (KPIs) related to recruitment, performance, turnover, engagement, compensation, and workforce productivity.
CO5: Use analytical insights and visualisation tools to support evidence-based HR and managerial decision-making.

Negotiation and Conflict Management (Specialization in Human Resource)

Develops skills for managing workplace conflicts, negotiation processes and constructive organizational relationships.

Course Outcome:

CO1: Explain the concepts, principles, processes, and significance of negotiation and conflict management in organisational settings.
CO2: Analyse the causes, types, stages, and consequences of interpersonal and organisational conflicts.
CO3: Apply appropriate negotiation strategies, techniques, and communication skills to achieve mutually beneficial outcomes.
CO4: Evaluate different approaches to conflict resolution, including avoidance, accommodation, competition, compromise, collaboration, mediation, and arbitration.
CO5: Develop effective interpersonal, communication, and problem-solving skills for managing complex negotiation and conflict situations.
CO6: Formulate appropriate negotiation and conflict management strategies to promote collaboration, workplace harmony, and organisational effectiveness.

HR Analytics (Specialization in Business Analytics)

Applies data and analytical techniques to workforce-related decisions and human resource management.

Course Outcome:

Export-Import Management (Specialization in International Business)

Develops understanding of export-import procedures, documentation, trade regulations and international business operations.

Course Outcome:

CO1: Understand the fundamental concepts, structure, and policy environment of export-import management.
CO2: Demonstrate knowledge of operational steps in handling export and import shipments.
CO3: Apply knowledge of documentation and logistics in international trade.
CO4: Analyze export finance mechanisms and evaluate suitable international payment terms.
CO5: Evaluate government schemes and institutional support for enhancing export competitiveness.
CO6: Interpret customs procedures and assess India's policy efforts in building export readiness.

Global Strategic Management (Specialization in International Business)

Develops strategic approaches for managing organizations in competitive and rapidly changing global markets.

Course Outcome:

CO1: Understand concepts, processes, and dynamics of global strategic management.
CO2: Analyze global external and internal environments affecting organizational strategy.
CO3: Evaluate resources, capabilities, and competencies to build competitive advantage.
CO4: Formulate strategic choices at corporate, business, and functional levels.
CO5: Assess internationalization strategies and global competitive dynamics.
CO6: Implement, evaluate, and control strategies considering ethical and social responsibilities.

Affiliate Marketing (Specialization in Digital Marketing)

Introduces affiliate-based digital promotion, partnership models, performance tracking and online revenue generation.

Course Outcome:

CO1: Understand the fundamentals of affiliate marketing and its role in the digital marketing.
CO2: Analyze and select appropriate affiliate programs and networks for different business models.
CO3: Develop and implement effective affiliate marketing strategies across various digital platforms.
CO4: Apply ethical practices and comply with legal regulations in affiliate marketing campaigns.
CO5: Evaluate affiliate marketing performance using analytics tools and optimize campaigns for improved results.

E-Commerce Analytics (Specialization in Digital Marketing)

Develops analytical skills for understanding e-commerce customers, transactions, sales performance and digital business trends.

Course Outcome:

CO1: Explain the concepts, scope, and significance of e-commerce analytics in understanding online business performance and consumer behaviour.
CO2: Identify and analyse key e-commerce data sources, metrics, and Key Performance Indicators (KPIs) related to traffic, conversion, sales, customer acquisition, and retention.
CO3: Apply appropriate analytical techniques to examine customer behaviour, purchase patterns, website performance, and digital marketing effectiveness.
CO4: Use data visualisation and analytical tools to interpret e-commerce data and generate meaningful business insights.
CO5: Evaluate e-commerce performance and develop data-driven recommendations for improving customer experience, conversion rates, and business outcomes.
CO6: Assess issues related to data privacy, security, ethics, and responsible use of customer and transactional data in e-commerce analytics.

TRIMESTER 6TH SUBJECTS

Enables students to complete advanced research, analyse findings and present conclusions through a comprehensive dissertation.

Provides extended practical exposure to organizational practices and enables application of management knowledge in an industry setting.

Details	Amount
Programme Fees (package)	₹500000
Examination Fees	₹3000
International Fees (per Year)	$3500

Admissions Open 2026-27

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