Human Resource Management
Introduces the principles and practices involved in managing people effectively within organizations.
Course Outcome:
CO1: Understand the concepts, scope, and functions of HRM, and integrate HRM with business strategy.
CO2: Develop skills in HR planning, job analysis, and creating job descriptions/specifications.
CO3: Master recruitment, selection, and orientation processes.
CO4: Design and evaluate training programs, and manage performance appraisal systems.
CO5: Analyze compensation structures, conduct job evaluations, and create compensation plans.
CO6: Understand industrial relations and manage dispute resolution processes effectively.
Introduction to Financial Markets
Provides an overview of financial markets, instruments, institutions and market operations.
Course Outcome:
CO1: Demonstrate comprehensive knowledge of India's financial system, including its structure, classification, and the functions and significance of primary, secondary, capital, and money markets.
CO2: Interpret and analyse the roles, objectives, and functions of various banking and non-banking financial institutions in India, such as IDBI, SFCs, SIDCs, LIC, EXIM Bank, and Mutual Funds.
CO3: Apply understanding of the role and functions of commercial banks, including their primary and secondary functions, investment policies, and the implications of banking sector reforms recommended by the Narasimha Committee.
CO4: Analyse and evaluate the organizational structure, objectives, roles, and functions of regulatory institutions like RBI, SEBI, and IRDA in governing India's financial markets.
CO5: Synthesize knowledge of debt securitization concepts, dematerialization services by NSDL and CSDL, and the role of allied financial services in the Indian financial system.
CO6: Evaluate and assess the roles, functions, and impacts of diverse financial markets such as the foreign exchange market, derivatives market, and mortgages market on the Indian economy.
Legal and Ethical Issues in Business
Introduces major legal and ethical issues affecting business decisions and organizational practices.
Course Outcome:
CO1: Understand and apply ethical principles and moral standards in various functional areas of business including marketing, finance, human resources, and production.
CO2: Evaluate and compare major ethical theories including consequentialist, non-consequentialist, and normative theories to analyze ethical challenges in business.
CO3: Analyze ethical dilemmas and apply systematic approaches to resolve them while fostering ethical behavior in organizations.
CO4: Demonstrate knowledge of Corporate Social Responsibility (CSR), its evolution, models, and implications for stakeholders in the modern business environment.
CO5: Interpret and apply key legal provisions related to environmental protection, consumer rights, competition regulation, information transparency, foreign exchange, and IT governance in business contexts.
Brand Management
Introduces concepts and strategies for building, positioning, communicating and managing brands.
Course Outcome:
CO1: Explain the fundamental concepts, importance, and strategic role of brands and brand management.
CO2: Analyse consumer perceptions and factors influencing brand choice and brand loyalty.
CO3: Apply techniques for developing brand identity, positioning, and differentiation strategies.
CO4: Examine strategies for building and managing brand equity and customer-based brand value.
CO5: Evaluate branding and communication strategies across traditional and digital platforms.
CO6: Develop strategic recommendations for building, managing, extending, and sustaining strong brands in competitive markets.