Bachelor of Business Administration (Marketing Management)

Fee Type	Amount
Programme Fees (per Semester)	₹55000
Examination Fees	₹3000
International Fee (USD)	$3200

Slab	>=60% - 74.99%	>=75% - 89.99%	>=90% & Above
Fee	₹50000	₹45000	₹40000

Course Curriculum

1ST SEMESTER SUBJECTS

Introduces the fundamental principles, functions and practices of management and their application in organizations.

Course Outcome:

CO1: Understand and explain the fundamental concepts, principles, and functions of management
CO2: Apply planning and decision-making techniques to managerial scenarios .
CO3: Analyze organizational structures and processes to enhance efficiency.
CO4: Evaluate various leadership and motivational theories and their application in management
CO5: Create and implement effective management strategies to address contemporary issues and challenges.

Provides fundamental knowledge of accounting concepts, recording procedures and preparation of financial statements.

Course Outcome:

CO1: Explain the fundamentals of financial accounting, including concepts, principles, and basic accounting systems.
CO2: Apply accounting concepts, conventions, and accounting standards to develop a sound accounting framework.
CO3: Record and summarize financial transactions using journal, ledger, and trial balance.
CO4: Prepare final accounts and maintain subsidiary books for accurate financial reporting.
CO5: Calculate depreciation and account for bills of exchange in practical business situations.
CO6: Use computerized accounting systems and analyze emerging trends like cloud and AI in accounting.

Introduces economic concepts and principles relevant to business decision-making and resource allocation.

Course Outcome:

CO1: Understand the foundational concepts and principles of Economics
CO2: Analyse the theory of Demand and Supply
CO3: Evaluate theories and concepts related to Inflation and Unemployment
CO4: Apply the principles of Production and Cost Theory
CO5: Explain different Market Structures
CO6: Discuss the concepts of National Income and Trade Cycle

Introduces responsible business practices, stakeholder responsibilities, sustainability and the social role of organizations.

Course Outcome:

CO1: Demonstrate an understanding of the fundamental concepts, definitions, and historical development of Corporate Social Responsibility (CSR), including related foundational theories.
CO2: Explain the interrelationship between sustainability and stakeholder management, and interpret the role of CSR in the context of corporate governance and ESG frameworks.
CO3: Apply various CSR models and frameworks prevalent in India to assess corporate practices and analyze case studies of successful CSR initiatives.
CO4: Analyze international CSR frameworks, including their integration with the Millennium Development Goals (MDGs) and Sustainable Development Goals (SDGs).
CO5: Critically evaluate the role and effectiveness of international organizations and standards in CSR implementation and global corporate accountability.
CO6: Formulate CSR strategies, assess performance and impact, develop reporting mechanisms, and appraise the challenges and emerging trends in CSR implementation

Develops entrepreneurial thinking, creativity, opportunity recognition and problem-solving capabilities.

Develops essential professional, interpersonal and workplace skills required for career readiness.

Course Outcome:

CO1: Prepare their résumé on an appropriate template without any grammatical and other errors, using proper syntax
CO2: Participate in a simulated interview
CO3: Actively participate in group discussions towards gainful employment
CO4: Capture a self-interview simulation video regarding the concerned job or role
CO5: Enlist the common errors generally made by candidates in an interview
CO6: Participate in Presentation Skills

Develops understanding of human values, ethical living, harmony, relationships and responsible professional conduct.

Course Outcome:

CO1: Define and identify core universal human values and relate them to their own lives.
CO2: Demonstrate self-awareness and initiate personal transformation (Human Revolution
CO3: Appreciate the importance of Sewa (selfless service), compassion, and empathy.
CO4: Apply principles of truth, non-violence, and moral responsibility in real-life dilemmas.
CO5: Evaluate ethical decisions involving sacrifice and righteousness through case studies.
CO6: Reflect on the relevance of renunciation and simplicity in modern life for inner peace.

Develops foundational English language, communication, reading, writing and interpersonal skills.

Course Outcome:

CO1: Use standard English aptly in listening, speaking, and communicative situations
CO2: Write error-free sentences and short texts in English Language
CO3: Comprehend reading passages effectively
CO4: Demonstrate use of apt and relevant vocabulary at lower intermediate to intermediate level
CO5: Develop effective oral presentation skills, including audience analysis and body language
CO6: Apply audio-visual aids to enhance communication and improve pronunciation

Introduces principles and techniques for preparing clear, structured and professional technical documents.

Course Outcome:

CO1-Understand the purpose and scope of technical writing.
CO2-Produce clear and precise technical descriptions and definitions.
CO3-Recognize and write in different forms and styles of technical writing.
CO4-Apply the writing process, including drafting, revising, and proofreading, to prepare technical documents.

2ND SEMESTER SUBJECTS

Introduces principles and practices for acquiring, developing, motivating and retaining human resources in organizations.

Course Outcome:

CO1: Understand the basic concepts, scope, and functions of Human Resource Management in the modern business environment.
CO2: Analyze and apply techniques for HR demand and supply forecasting, job analysis, and job design.
CO3: Demonstrate knowledge of effective recruitment, selection, and orientation processes.
CO4: Evaluate training methods and design compensation structures based on organizational needs.
CO5: Assess performance appraisal methods and understand the role of collective bargaining and job evaluation in employee relations

Provides knowledge of marketing concepts, consumer needs, segmentation, marketing mix and marketing strategies.

Course Outcome:

CO1: Explain the fundamental concepts, nature, scope, and ethical considerations of marketing, and analyze the micro and macro environmental factors affecting marketing decisions.
CO2: Apply the concepts of market segmentation and the marketing mix to develop effective product and service marketing strategies.
CO3: Evaluate product-related decisions including product development, life cycle CO1management, positioning, branding, and packaging in relation to marketing objectives.
CO4: Design appropriate pricing and distribution strategies by understanding the factors influencing pricing methods and channel management.
CO5: Analyze and construct an effective promotion mix strategy and integrated marketing communications to support marketing goals.
CO6: Discuss emerging trends in marketing, including the impact of digital technologies, AI, sustainability, and omnichannel approaches on modern marketing practices.

Develops statistical skills for collecting, analyzing and interpreting quantitative information for business decisions.

Course Outcome:

CO1: Learn to predict the relationship between variables according to their strength, direction, taste of customers.
CO2: Acquire knowledge of Statistics and its limitations and importance in various areas.
CO3: Explicitly outline logical flow of information from broad to most fine-grained and will present all statistical results in logical form based on evidence.
CO4: Use different hypothesis testing methods in verifying the claims.
CO5: Familiar with data reflecting quality characteristics including concepts of independence and association between different types of data.

Develops understanding of accounting information for planning, control and managerial decision-making.

Course Outcome:

CO1: Understand and evaluate the concepts, scope, and role of management accounting in organizational decision-making, along with techniques of financial statement analysis.
CO2: Analyse financial statements using comparative, common-size, and trend analysis methods to facilitate inter-firm and inter-period comparison.
CO3: Evaluate the financial performance and position of a company using various accounting ratios and interpret their implications for decision-making.
CO4: Prepare and analyse fund flow statements and assess working capital management for effective managerial reporting and control.
CO5: Develop and apply budgeting techniques, including flexible and modern budgeting approaches, for planning, control, and solving organizational problems.
CO6: Apply contemporary management accounting tools and techniques, including case study analysis and practical applications (e.g., Excel-based analysis), to solve real-world business problems.

Explains principles and mechanisms that promote transparency, accountability, ethics and responsible corporate management.

Course Outcome:

CO1: Demonstrate a clear understanding of the principles, pillars, and frameworks of corporate governance, including its relevance in the Indian context.
CO2: Identify and apply elements of good corporate governance, focusing on transparency, disclosure, and compliance with global standards like G20/OECD principles.
CO3: Analyze the roles, responsibilities, and conduct of the Board of Directors, Independent Directors, and Chairman, ensuring board effectiveness and ethical leadership.
CO4: Examine the structure and responsibilities of various board committees, including Audit, Nomination & Remuneration, Stakeholder Relationship, and Risk Management Committees.
CO5: Develop the ability to critically analyze governance practices and recommend improvements to ensure organizational integrity and stakeholder trust.

Focuses on opportunity identification, innovation, entrepreneurial competencies and business problem-solving.

Creates awareness of ecosystems, natural resources, environmental challenges, sustainability and conservation.

Course Outcome:

CO1: Analyse the impact of Biodiversity conservation on species and the environment.
CO2: Apply knowledge of environmental policies and legislations to evaluate and propose solutions for local and global environmental issues.
CO3: Implement environmental management plans to address campus environmental issues such as Waste disposal, water management, and sanitation.
CO4: Students will gain knowledge of the structure and function of ecosystems, biodiversity, and the importance of natural resources.
CO5: Recognize the interdependence between humans and the environment.

Develops leadership, team management, communication, conflict management and decision-making capabilities.

Course Outcome:

CO1: Examine various leadership models and understand and/or assess their skills, strengths and abilities that affect their personal leadership style and can create a leadership vision.
CO2: Examine basic managerial Skills
CO3: Learn and demonstrate a set of practical skills such as time management, finance management, self- management, handling conflicts, and team leadership
CO4: Understand the basics of entrepreneurship and develop business plans
CO5: Apply the design thinking approach for leadership
CO6: Appreciate the importance of ethics and moral values for developing a balanced Personality

Enhances professional communication, presentation, interpersonal and advanced English language skills.

Course Outcome:

CO1: Apply effective grammatical structures in English Language for speaking and writing
CO2: Utilize effective note-making techniques in English Language
CO3: Effectively summarize and paraphrase texts in English Language
CO4: Demonstrate use of apt and relevant vocabulary at intermediate to upper-intermediate level
CO5: Employ cohesive and coherent discourse in English communication
CO6: Produce well-organized written and spoken texts in English Language

Discipline Specific Elective – I

Introduces product planning, development, positioning, lifecycle management and customer-focused product strategies.

Course Outcome:

CO1: Comprehend basics of project management, design, development, and feasibility study of project
CO2: Develop a systems approach in carrying out various projects in business organization by emphasizing on optimum utilization of resources
CO3: Analyze the risks involved in Project Management.
CO4: Perform Project monitoring, controlling and performance measures.
CO5: Leverage the use of technological features in Project management and control & Prepare project plans, schedules, allocations of resources, cost and financing of project.

Examines consumer decision-making, psychological influences, social factors and buying behaviour.

Course Outcome:

CO1: Provide an understanding of how consumers make decisions.
CO2: Analyze personal and environmental factors that influence consumer decisions.
CO3: Understand the processes used when individuals, group or organizations make buying decisions.
CO4: Understand how and why marketers craft particular messages to appeal to consumers.
CO5: Understand the interrelationship with other functional areas of business as a part of the management process.
Case: Tesla, Nykaa, boAt.

3RD SEMESTER SUBJECTS

Introduces logistics, procurement, inventory, transportation and supply chain processes for efficient movement of goods and services.

Course Outcome:

CO1: Explain the fundamental concepts, functions, and strategic importance of logistics and supply chain management in business organizations
CO2: Apply procurement, purchasing, and inventory management techniques to improve operational efficiency and cost effectiveness.
CO3: Evaluate transportation, warehousing, and distribution systems to optimize logistics performance using modern technologies.
CO4: Analyze global supply chain operations by integrating digital technologies, AI applications, and geopolitical factors into logistics decision-making.
CO5: Assess sustainable supply chain practices, risk management strategies, and emerging industry trends to enhance supply chain resilience.
CO6: Utilize supply chain analytics, AI-enabled tools, and business intelligence techniques to solve real-world logistics challenges and support data-driven decision-making..

Provides knowledge of fundamental income tax provisions and computation of taxable income and tax liability.

Course Outcome:

CO1: Explain the basic concepts, definitions, taxation structure, residential status, and exempt incomes under the Income Tax Act, 1961.
CO2: Compute taxable income under the heads Income from Salary and Income from House Property by applying relevant provisions, allowances, perquisites, and deductions.
CO3: Calculate income under Profits and Gains of Business or Profession and Capital Gains, including admissible deductions and classification of capital assets.
CO4: Analyze and compute income under Other Sources, apply clubbing provisions, and perform aggregation, set-off, and carry forward of losses.
CO5: Determine the Gross Total Income, Total Income, and Tax Liability of individuals by applying eligible deductions, rebates, and reliefs as per the Income Tax Act.
CO6: Demonstrate practical proficiency in the preparation and online filing of Income Tax Returns (ITR) and evaluate case studies relating to residential status and alternative tax regimes.

Examines individual and group behaviour and its influence on organizational effectiveness and workplace relationships.

Course Outcome:

CO1: Understand the concepts, scope, and functions of HRM, and integrate HRM with business strategy.
CO2: Develop skills in HR planning, job analysis, and creating job descriptions/specifications.
CO3: Master recruitment, selection, and orientation processes.
CO4: Design and evaluate training programs, and manage performance appraisal systems.
CO5: Analyze compensation structures, conduct job evaluations, and create compensation plans.
CO6: Understand industrial relations and manage dispute resolution processes effectively.

Introduces major legal and ethical issues influencing business decisions and organizational practices.

Course Outcome:

CO1: Understand and apply ethical principles and moral standards in various functional areas of business including marketing, finance, human resources, and production.
CO2: Evaluate and compare major ethical theories including consequentialist, non-consequentialist, and normative theories to analyze ethical challenges in business.
CO3: Analyze ethical dilemmas and apply systematic approaches to resolve them while fostering ethical behavior in organizations.
CO4: Demonstrate knowledge of Corporate Social Responsibility (CSR), its evolution, models, and implications for stakeholders in the modern business environment.
CO5: Interpret and apply key legal provisions related to environmental protection, consumer rights, competition regulation, information transparency, foreign exchange, and IT governance in business contexts

Develops quantitative, logical and analytical abilities for solving academic and business problems.

Course Outcome:

CO1: Apply logical reasoning to understand, interpret and handle different situations
CO2: Interpret and efficiently solve the company specific reasoning test
CO3: Reproduce the concepts learned to solve various questions of quantitative and reasoning aptitude
CO4: Deduce aptitude and reasoning problems using shortcut tricks
CO5: Identify the concepts to solve the problems in given time
CO6: Integrate and apply different quantitative and reasoning strategies in mock test scenarios

Introduces digital productivity tools for documentation, data management, presentations and workplace tasks.

Course Outcome:

CO1: Explain the concepts and importance of office automation and productivity tools in modern workplaces.
CO2: Demonstrate knowledge of word processing, spreadsheet, presentation, and digital communication tools.
CO3: Apply appropriate productivity tools for creating, organising, and managing professional documents and information.
CO4: Analyse the use of spreadsheets for data organisation, calculation, analysis, and reporting.
CO5: Develop effective presentations and digital content for academic and professional communication.
CO6: Evaluate the role of office automation tools in improving efficiency, collaboration, communication, and workplace productivity.

Provides practical training in office applications for documentation, spreadsheets, presentations and digital productivity.

Course Outcome:

CO1: Demonstrate practical proficiency in using word processing software to create and format professional documents.
CO2: Apply spreadsheet tools for data entry, calculations, functions, analysis, and visual representation of data.
CO3: Create effective presentations using appropriate layouts, multimedia elements, and visual communication techniques.
CO4: Use digital tools for file management, communication, collaboration, and information sharing.
CO5: Develop integrated office documents and reports by applying multiple productivity tools to practical tasks.
CO6: Demonstrate competence in using office automation and productivity tools to solve routine academic and workplace problems efficiently.

Focuses on business idea generation, validation, entrepreneurial decision-making and innovation.

Introduces the Constitution of India, its values, institutions, rights, duties and democratic framework.

Course Outcome:

CO1: Understand the synthesis of fundamental rights, duties and Directive Principles.
CO2: To develop an understanding about relationship between fundamental rights and directive principles
CO3: To appraise the concept of Social Justice by enhancing upon the various parameters of Society and providing compensation to the backward classes.
CO4: To appraise the concept of basics of Indian Constitution.
CO5: To enhance the concept of Preamble, its meaning and scope.

Discipline Specific Elective – II

Introduces marketing strategies, relationships and decision-making in business-to-business markets.

Course Outcome:

CO1: Explain the concepts, characteristics, scope, and significance of Business-to-Business (B2B) marketing.
CO2: Analyse organisational buying behaviour, buying centres, decision-making processes, and factors influencing B2B purchase decisions.
CO3: Apply market segmentation, targeting, and positioning strategies to B2B markets.
CO4: Develop appropriate B2B marketing strategies related to products, pricing, distribution, and promotional activities.
CO5: Evaluate the role of relationship marketing, key account management, digital platforms, and customer value creation in B2B markets.
CO6: Formulate integrated B2B marketing strategies to build long-term business relationships and achieve organisational objectives.

Examines marketing of services, service quality, customer experience and relationship management.

Course Outcome:

CO1: Understand the different types Services and its characteristics.
CO 2: Comprehend the customer centric approach in the service marketing
CO3: Know about various concepts of marketing and its integration with services
CO4: Infer about delivery of the services with customer centric approach
CO5: Analyze the present scenario on the services in the organized retailing

4TH SEMESTER SUBJECTS

Introduces startup creation, entrepreneurial ecosystems, incubation, funding, innovation and venture development.

Course Outcome:

CO1: Understand the basic kitchen operations with regards to safety procedures and hygiene
CO2: Figure out the organisational structure of kitchen departments in hotels and food outlets.
CO3: Know the basic layout of kitchen and explain the importance of the same.
CO4: Differentiate between capital and operational equipment.
CO5: Know the preparation of various stocks, soups, and sauces.

Introduces production planning, process management, quality, inventory and operational efficiency.

Course Outcome:

CO1: Gaining knowledge about production and operations management.
CO2: Knowledge about different types of facility layouts and selecting the most appropriate one.
CO3: Developing the understanding about different day to day issues in a production facility
CO4: Helping to develop short and long terms plans and knowledge about various techniques to forecast the demand
CO5: Developing to understand about quality management.
CO6: Developing understanding about various inventory models and inventory control techniques in a production facility

Provides knowledge of important laws governing contracts, sale of goods and commercial transactions.

Course Outcome:

CO1: Remembering the concept of mercantile law and analysing how to read, understand and interpret the legal provisions.
CO2: Understanding the Provisions of Law governing the General Contract and Special Contract.
CO3: Applying the statutory provisions related to Legal Remedies available in the Law to the Business and other People.
CO4: Analyzing the statutory provisions of Sales of Goods Act.
CO5: Evaluate the operations aspects of Negotiable Instruments Act-their operations and implications in the business.
CO6: Developing the critical thinking using law cases and sensitizing about the rules relating to consumer law, rights of consumers and legal remedies in case of their violation

Introduces systematic methods for identifying, designing and conducting business research.

Course Outcome:

CO1: Understand the fundamentals, types, and process of research in a business context.
CO2: Identify and formulate research problems, objectives, and hypotheses.
CO3: Design research using appropriate research methods and sampling techniques.
CO4: Use various methods for data collection.
CO5: Ability to apply measurement scales, select appropriate scaling techniques, and design effective questionnaires.
CO6: Prepare and present research reports and business proposals professionally.

Provides knowledge of accounting practices relating to companies and preparation of corporate financial statements.

Course Outcome:

CO1: Understand the concepts, principles, and regulatory framework governing corporate accounting, including preparation and presentation of company financial statements.
CO2: Prepare and analyze consolidated financial statements of holding companies and subsidiaries using fundamental consolidation principles.
CO3: Apply accounting procedures relating to issue, forfeiture, reissue, redemption, valuation of shares and debentures, and prepare final accounts of insurance companies.
CO4: Demonstrate the ability to prepare accounts relating to liquidation, amalgamation, absorption, reconstruction, and acquisition of companies.
CO5: Evaluate corporate financial transactions and prepare accounting statements for complex business restructuring and reporting situations.

Develops practical skills for managing stress, emotions, relationships and personal well-being.

Course Outcome:

CO1: Explain the concepts, sources, symptoms, and effects of stress on individual health, behaviour, and performance.
CO2: Identify personal and professional stressors and assess their impact on emotional and psychological well-being.
CO3: Apply appropriate stress-management techniques, including relaxation, mindfulness, time management, and positive coping strategies.
CO4: Develop emotional awareness, self-regulation, resilience, and interpersonal skills for managing challenging situations effectively.
CO5: Analyse the relationship between stress, emotional wellness, lifestyle, and overall personal and professional effectiveness.
CO6: Design a personal wellness plan incorporating healthy habits and strategies for maintaining long-term emotional well-being and work–life balance.

Develops skills for evaluating business ideas, understanding customers and designing entrepreneurial solutions.

Introduces the structure, institutions, markets, instruments and regulatory framework of India's financial system.

Course Outcome:

CO1: Explain the structure, components, and functions of the Indian Financial System.
CO2: Understand the role and functions of various financial institutions in the Indian economy.
CO3: Examine the functioning of financial markets and financial instruments in India.
CO4: Analyse various financial services and their significance in the financial system.
CO5: Evaluate the role of financial sector reforms, regulatory bodies, and recent developments in the Indian financial system.

Provides knowledge of patents, trademarks, copyrights and other forms of intellectual property protection.

Course Outcome:

CO1: To know International and domestic trends in intellectual property.
CO2: To introduce students to basic concepts of copyrights, patents, Trademarks, geographical indications, trade secrets and designs.
CO3: To learn all intellectual property related legislations developed in India.
CO4: To familiarize students with rights, registration and remedies associated with each regime.

Develops professional competencies, workplace readiness and career development skills.

Course Outcome:

CO1: Develop ATS-friendly resumes, CVs, and professional profiles that meet industry standards.
CO2: Build and optimize LinkedIn profiles for professional networking and career advancement.
CO3: Analyze career opportunities, job descriptions, and employer expectations across various sectors.
CO4: Apply quantitative aptitude, logical reasoning, analytical thinking, and data interpretation skills to solve problems effectively.
CO5: Demonstrate competence in HR and technical interviews through effective communication, self-presentation, and interview etiquette.
CO6: Exhibit professional grooming, confidence, personality development, and workplace-ready interpersonal skills for successful career growth.

Discipline Specific Elective – III

Examines marketing strategies, market entry, consumer behaviour and challenges in international markets.

Course Outcome:

CO1: Explain the concepts, scope, importance, and challenges of international marketing in the global business environment.
CO2: Analyse international market environments, including economic, cultural, political, legal, and technological factors influencing marketing decisions.
CO3: Apply appropriate international market entry, segmentation, targeting, and positioning strategies.
CO4: Develop suitable international marketing strategies relating to product adaptation, pricing, distribution, and promotion.
CO5: Evaluate the role of globalisation, digital technologies, branding, and cross-cultural consumer behaviour in international marketing.
CO6: Formulate integrated international marketing strategies for entering and competing effectively in global markets.

Introduces advertising strategies, brand development, positioning, communication and brand equity management.

Course Outcome:

CO1: Understand the concepts, scope, functions and importance of advertising and branding.
CO2: Analyse advertising planning processes and develop creative advertising strategies.
CO3: Evaluate media planning decisions and digital advertising techniques.
CO4: Examine brand equity, positioning strategies and brand-building processes.
CO5: Assess brand management strategies, ethical issues and emerging trends in advertising and branding.

5TH SEMESTER SUBJECTS

Introduces legal provisions governing formation, management, administration and winding up of companies.

Course Outcome:

CO1: Explain the concept, characteristics, classification, and legal aspects of companies.
CO2: Describe the process of company formation, incorporation, and the significance of the Memorandum of Association.
CO3: Analyze the provisions relating to Articles of Association, Prospectus, and related company documents.
CO4: Explain the appointment, powers, duties, liabilities of directors, and the conduct of company meetings.
CO5: Discuss the provisions relating to auditors, audit committees, and the procedures for winding up of a company.
CO6: Demonstrate practical skills in online company registration, obtaining DIN/CIN, and preparation of company meeting documents and resolutions

Introduces financial decision-making related to investment, financing, working capital and value creation.

Course Outcome:

CO1: Provide an in-depth view of the process in financial management of the firm.
CO2: Develop knowledge on the allocation, management and funding of financial resources.
CO3: Improving students’ understanding of the time value of money concept and the role of a financial manager in the current competitive business scenario.
CO4: Enhancing student’s ability in dealing short-term with day-to-day working capital decisions.
CO5: Apply longer-term dealing, which involves major capital investment decisions and raising long-term finance.

Introduces concepts and techniques for planning, executing, monitoring and closing business projects.

Course Outcome:

Introduces strategic analysis, formulation, implementation and evaluation of organizational strategies.

Course Outcome:

CO1: Understand and explain the concepts, process, and importance of strategic management along with strategic intent (vision, mission, and objectives).
CO2: Analyze the internal and external business environment using tools such as SWOT, PESTLE, and competitive analysis techniques.
CO3: Evaluate various corporate level strategies including expansion, stability, retrenchment, and combination strategies.
CO4: Apply generic business strategies and strategic choices for achieving competitive advantage in domestic and international markets.
CO5: Examine the process of strategy implementation, including organizational structure, leadership, culture, and functional policies.
CO6: Assess strategic evaluation and control mechanisms and interpret contemporary strategic issues such as governance, CSR, and emerging trends.

Provides knowledge of GST concepts, structure, registration, compliance and taxation procedures in India.

Course Outcome:

CO1: Explain the concepts, structure, and legal framework of GST in India.
CO2: Determine the time, place, and value of supply and compute GST liability.
CO3: Apply provisions relating to Input Tax Credit and GST registration.
CO4: Prepare GST returns and understand assessment, payment, and compliance procedures.
CO5: Analyze GST implications on business transactions and solve practical taxation problems.

Provides practical exposure to organizational functions and enables students to apply classroom knowledge in real business settings.

Focuses on business model development, entrepreneurial planning, market validation and venture development.

Develops verbal, non-verbal, interpersonal and professional communication competencies.

Course Outcome:

CO1: Explain the fundamental concepts, elements, and importance of effective verbal, non-verbal, and written communication.
CO2: Apply appropriate communication techniques to develop effective listening, speaking, reading, and writing skills.
CO3: Demonstrate interpersonal and professional communication skills in academic, workplace, and group settings.
CO4: Develop clear, confident, and effective oral and written communication for personal and professional success.

Provides an integrated opportunity to apply business knowledge to identify and address a practical organizational or business problem.

Creates awareness of disaster risks, preparedness, mitigation, response and recovery strategies.

Course Outcome:

CO1: Explain the concepts, types, causes, and impacts of natural and human-induced disasters.
CO2: Analyse disaster risks, vulnerabilities, capacities, and their implications for communities and sustainable development.
CO3: Apply the principles and strategies of disaster prevention, mitigation, preparedness, and risk reduction.
CO4: Examine the institutional framework, policies, and mechanisms for disaster response, relief, recovery, and rehabilitation.
CO5: Develop basic disaster preparedness and risk-management plans for individuals, communities, and organisations.
CO6: Evaluate the role of technology, community participation, and sustainable practices in building disaster resilience.

Enhances advanced career, workplace, leadership and professional development competencies.

Discipline Specific Elective – IV

Introduces digital marketing channels, tools and strategies for promoting products, services and brands online.

Course Outcome:

CO1: Understand the fundamentals, evolution, and platforms of digital marketing.
CO2: Analyse business strengths and weaknesses using SWOT for digital marketing planning.
CO3: Develop and evaluate social media strategies and performance metrics.
CO4: Apply video marketing techniques across various digital platforms.
CO5: Utilize search engine marketing tools like PPC and Google Ads.
CO6: Implement SEO and SMO techniques for campaign optimization

Introduces systematic methods for collecting, analyzing and interpreting market information for marketing decisions.

Course Outcome:

CO1: Understand the concepts, process, and applications of marketing research in managerial decision-making.
CO2: Identify marketing research problems and formulate research objectives, hypotheses, and research designs.
CO3: Apply appropriate sampling techniques and data collection methods in marketing research.
CO4: Develop and evaluate measurement scales and questionnaires for marketing research studies.
CO5: Analyze and interpret marketing data using statistical techniques and SPSS/PLS-SEM.
CO6: Prepare and present marketing research reports and understand contemporary developments in marketing research.

6TH SEMESTER SUBJECTS

Option A

Provides an advanced integrated project through which students apply multidisciplinary business knowledge to a real-world problem.

Provides intensive practical exposure to organizational operations, professional practices and industry-specific work environments.

Option B

Introduces techniques for analyzing businesses and estimating the value of companies and financial assets.

Course Outcome:

Introduces emerging technologies and their applications in business, management and organizational decision-making.

Course Outcome:

CO1: Explain basic concepts of emerging technologies.
CO2: Describe applications of AI, Blockchain, IoT, Cloud and Big Data in business.
CO3: Analyze the impact of digital transformation on business models.
CO4: Evaluate cybersecurity risks and ethical issues in technology adoption.
CO5: Develop a technology-based business idea or solution.

Introduces strategies and technologies for acquiring, retaining and developing profitable customer relationships.

Course Outcome:

CO1: Explain core CRM concepts and identify the right CRM system for a business context.
CO2: Analyse customer behaviour and apply effective segmentation strategies.
CO3: Design customer acquisition funnels and structured onboarding journeys.
CO4: Develop retention strategies and loyalty programmes to reduce churn.
CO5: Use CRM tools and analytics to manage data and generate actionable insights.
CO6: Build and present a comprehensive CRM implementation strategy.

Introduces principles of investment planning, risk-return analysis, portfolio construction and investment decisions.

Course Outcome:

CO1: Explain the concepts, process and avenues of investment.
CO2: Apply security analysis techniques for investment decisions.
CO3: Evaluate risk and return of individual securities and portfolios.
CO4: Develop and assess investment portfolios using standard models.
CO5: Analyze mutual funds and investment services for investors.
CO6: Understand emerging trends and contemporary issues in investment management.

Introduces sales planning, personal selling, sales force management and performance evaluation.

Course Outcome:

CO1: Understand the apply the selling techniques in an organisation.
CO2: Develop a plan for organising, staffing & training sales force.
CO3: Analyse sales territories to maximize selling effectiveness.
CO4: Evaluate sales management strategies.
CO5: Demonstrate practical sales skills through project based learning.

Admissions Open 2026-27

Know About Us

Entrepreneurship

Development & Skill Enhancement

Experience @ Campus

Campus

about university

Academic Info

Schools

Programs

Admission

Student Life

University Fest

Student Welfare

Placements

IQAC

Research and Development Cell

International

Important-Links

Bachelor of Business Administration (Marketing Management)

Programme Details

About the Programme

Industry Immersion

Eligibility Criteria

Register Now

Why CT University is the Right Choice for Your Future

Industry-oriented learning

Modern campus facilities

Academic excellence & mentorship

Global opportunities & placements

Fee Structure & Scholarships

Program Fee Details

Merit Based Scholarship Scheme

Course Curriculum

1ST SEMESTER SUBJECTS

Principles and Practices of Management

Financial Accounting

Business Economics

Corporate Social Responsibility

Entrepreneurship Mindset-I

Professional Skills

Universal Human Value

Communicative English I

Technical Writing

2ND SEMESTER SUBJECTS

Human Resource Management

Marketing Management

Business Statistics

Management Accounting

Corporate Governance

Entrepreneurship Mindset-II

Environmental Studies

Leadership and Management Skills

Communicative English II

Discipline Specific Elective – I

Product Management

Consumer Behavior

3RD SEMESTER SUBJECTS

Logistics and Supply Chain Management

Income Tax Law

Human Behavior and Organization

Legal and Ethical Issues in Business

Analytical Skills I

Office Automation and Productivity Tools

Office Automation and Productivity Tools Lab

Entrepreneurship Mindset-III

Fundamentals of the Indian Constitution

Discipline Specific Elective – II

B2B Marketing

Service Marketing

4TH SEMESTER SUBJECTS

Entrepreneurship and Startup Ecosystem

Production and Operations Management

Mercantile Law

Business Research Methodology

Corporate Accounting

Stress Management and Emotional Wellness

Entrepreneurship Mindset-IV

Fundamentals of the Indian Financial System

Intellectual Property Rights

Admissions
Open 2026-27

Industry-oriented
learning

Modern campus
facilities

Academic excellence &
mentorship

Global opportunities &
placements